Blaine Prickett

• BI & Data Architecture: Architected and sustained dynamic Power BI and Excel ecosystem to track critical KPIs, including P&L performance, sales trends, and customer traffic, enabling proactive, data-driven business insights. • Process Automation: Engineered automated data mining and reporting pipelines using Python and VBA, reducing manual workloads while improving the accuracy of both structured and unstructured datasets. • Labor Optimization & Strategy: Serve as District Labor Champion, leveraging UKG/Kronos Dimensions to lead labor-optimization strategies across all locations; developed workforce models for major RFP bids to ensure operational scalability and pricing accuracy. • Custom Tool Engineering: Architected and deployed district-wide labor-tracking tools in Excel, utilizing advanced logic and automation to help managers monitor SPLH, TPLH, and earned labor hours against corporate budgets • Technical Ecosystem Management: Direct the configuration and maintenance of fully integrated POS ecosystems (Transact Campus, Oracle, CBORD) for campus dining, ensuring 100% operational uptime and accuracy. • Infrastructure & Collaboration: Developed and managed a centralized Microsoft SharePoint hub to streamline internal communications, reporting, and cross-functional file management. • Strategic Growth: Launched "Everyday" mobile ordering systems and retail development initiatives, utilizing customer outreach data to improve satisfaction and drive revenue. • Operational Leadership: Translate complex financial KPI analysis into actionable coaching for managers, focusing on cost drivers, labor efficiency, and HR compliance to improve overall department performance.

• Led retail business development and optimized department workflows to grow revenue, improve efficiency and employee satisfaction across multiple on-campus locations.

• Community Curation: Managed social media ecosystems for the city of Birmingham, achieving a 30% increase in community engagement YOY. • Data-Driven Optimization: Collaborated with cross-functional brands to identify data-driven strategies for campaign optimization, resulting in 25% growth in digital metrics. • Media Reach: Featured in major outlets including Delta Sky Magazine, AL.com, and local NBC, CBS, and FOX affiliates, AL.com, Birmingham Mountain Radio, Substrate Radio, CreateBirmingham.org, Delta Sky Magazine, and other prominent outlets.

• Revenue Growth: Optimized digital marketing campaigns and lead-generation funnels, directly increasing booking volume and brand visibility for city tours and specialized flight services. • Data-Driven Ad Spend: Tracked and analyzed performance metrics to refine advertising spend, maximizing ROI and driving a measurable increase in total sales. • Content & Engagement: Managed comprehensive web and social media content strategies, focusing on driving high-intent leads and community engagement. • Technical Asset Creation: Captured high-end aerial photography and participant media for use in marketing materials, news publications, and commercial promotions.