benjamin larkin

media analytics director

About

- Skilled data interpreter and narrator - Special focus in paid media analytics, marketing research, content measurement and personalization, advanced analytics, and data visualization - Solution-minded problem solver - Experienced leader and motivator - Extensive experience with tools such as Tableau, DoubleClick, SPSS, Google Analytics and Qualtrics

Country

united states

City

dallas

Industry

marketing and advertising

Skill

marketing research, marketing, integrated marketing, digital marketing, social media marketing, digital strategy, direct marketing, public relations, email marketing, social media measurement, marketing communications, blogging, marketing analytics, customer insight, data visualization, predictive analytics, email strategy, analytics

Experience

analyst, strategist

rapp

2010-5 - 2011-12 · 1 yr 8 mos

graduate intern

m/a/r/c research

2009-11 - 2010-5 · 7 mos

senior account executive

levenson

2004-11 - 2006-9 · 1 yr 11 mos

senior account executive

levenson & brinker public relations

2004-1 - 2006-1 · 2 yrs 1 mo

marketing and public affairs associate

the trust for public land

2002-9 - 2004-11 · 2 yrs 3 mos

assistant account executive

hill+knowlton strategies

2002-1 - 2002-9 · 9 mos

account supervisor

mm2 public relations

2007-10 - 2009-6 · 1 yr 9 mos

* Client(s): USAA, Medical City Hospital, Great Wolf Lodge, Green Mountain Energy Company * Provided communications support, both digital and online, to agency clients * Wrote web copy, advertisements, pitch letters, press releases and blog articles for clients * Developed and pitched stories which appeared in the New York Times, Wall Street Journal, Reuters and * other national outlets * Coached and prepared clients for media interviews ; * Specialized in online communications including social media (Facebook Pages, Twitter, corporate blogs), * and online editorial outreach

senior account executive

vollmer public relations

2006-9 - 2007-10 · 1 yr 2 mos

* Client(s): Travelocity, TRUE.com, Hawk Electronics, Boston's Pizza * Developed story pitch ideas and secured media coverage in national, regional and local news outlets * Specialized in digital communications, including viral marketing and social networking * Created and presented public relations plans and status reports to clients * Assisted clients in developing key messages, writing for press releases and marketing materials, writing * for SEO and interview training

media analytics director

saatchi & saatchi los angeles

2017-1 - Present · 9 yrs 9 mos

director analytics

tracylocke

2011-12 - 2015-3 · 3 yrs 4 mos

* analyze marketing activities and results to help brands make smart business decisions * tell impactful stories with data across multiple channels * from sales and coupon redemption, to email, social, mobile * design and create reporting and analysis dashboards and interactive decision tools