Bindiya Chotrani

Responsible for executing the new brand's launch and its go-to-market strategy. Ensuring compliance by the 2 businesses to 360 ONE’s new brand identity. Worked towards building a social footprint for the brand, beginning at the top. Responsible for product messaging that differentiates and uniquely positions new and existing products in the market. Worked on multiple client outreach and engagement properties like special wealth reports, coffee table books, loyalty programs.

Develop ATL marketing campaigns for ABC's business units. Ensure every touch-point (brand campaigns, customer communication, product literature, stationery, internal communication, web, social media etc) reflects the brand identity. Work with creative agencies, brand design agencies to develop and manage brand marketing campaigns & all communication collaterals. Set up best practices to maximise efficiency across all marketing functions – publishing new brand updates on timely basis, file sharing, archiving and managing, weekly agency reviews.

Implement brand strategy & campaigns for various schemes to build brand equity. Implement direct product marketing campaigns by analyzing product range, industry trends, and competition & consumer insights for customer acquisition. Conceptualize & Plan Promotional Events, Launch Activities, Product Promotions to facilitate Channel Marketing & Activation. Manage budgets allocated to achieve optimal ROI. Channel Marketing support for banking & institutional teams.

Identify key platforms & media mix for brand communication. Monitor & analyze market research data for enabling management decisions. Manage relationships with media partners for sourcing, ideation, evaluation, price negotiation, planning, analysis, buying & execution.

Developing content & marketing strategies to engage & maximize online traffic on the Zoom website and App. Ensuring content updation based on frequency and impact via analytics. Analysis of views and restructure content accordingly. Research for latest story/news through different sources like magazines, print, other websites & validation of the same before uploading the same. Branded Content - Create content according to client brief, Cover events as per client brief and upload on digital platform accordingly. Preparing monthly platform-specific performance reports along with detailed competition analysis reports. Post-evaluation for campaigns.

Producing platform-specific content in different formats according to trending topics and news. Working in collaboration with production, marketing & editorial teams to align direct online platforms with objectives & communication strategies of the news channel. Maintaining SM Channels like FB, Twitter, Google+, Vine, Instagram & Periscope. Researching & analyzing content ideas and application of trends for SM channels. Planning, strategizing, & executing various social media campaigns to promote special shows.

Ideating and generating original content for the Burrp Website & App. Responsible for increasing & then managing user-interaction. Build and manage a PR network to augment content generation and help in cross promotion activities. Conceptualize & curate a yearly thematic calendar and transform them into IPs like the weekly newsletter. Maintaining SM Channels like FB, Twitter, Google+, Vine, Instagram & Periscope for the brand. Conducting interactive contests & activities and social media campaigns.