Bina Gupta

BG Business Communications Ltd launched in 2005 as a project consultancy & commercial representation firm based in Hong Kong. Bina collaborates with the best in market to deliver desired outcomes -via creative innovation, marketing, partnerships & sales solutions. Over the years the firm has represented ad sales | marketing | consultancy for major multi-media including Macau Business (9+ years), Macau Daily Times, Macau Inc., AGBrief magazine, Institutional Investor, STARTV, Air Media China (53 airports + inflight TV for 6 airlines), India Today, APN & magazines | digital for News Limited Australia (9+ Years) - including The Weekend Australian magazine, Wish, Sunday,The Deal, Donna Hay & Australian Golf Digest. BG Business Communications Ltd pivoted in 2017 to launch innovationhongkong®, a digital content platform & trademarked brand in March 2018, followed by innovatorsclubasia® in 2020, & innovationasia® in 2022. The firm continues its exclusive global sales manager | marketing partnerships representation for Team Publishing which includes GGRAsia since its launch in 2014 (12 years), & Macao Image (previously under contract).

innovationhongkong®, innovationasia® & innovatorsclubasia®are registered trademark brands of BG Business Communications Ltd. innovationhongkong is the digital content platform for #innovationthatmatters across 17 verticals & 30 language options. With a global perspective & audience, it is your gateway to innovationasia for those wanting to lead, invest & grow. https://innovationhongkong.com | https://innovatorsclubasia.com

Member 2005 - present

Contract to build business in Asia as Associate Publisher in the first year which then continued as a representation of markets with BG Business Communications Ltd.

As SVP STAR TV India, was responsible for selling Indian programming to various networks internationally. As VP Sponsorship,launched sponsorship across the STAR TV network of channels (starting with 5 channnels and growing to 30 channels) and ran the division globally with a team headquartered in Hong Kong. Organised and managed the first StarTV international sales conference bringing together the global sales teams and senior StarTV executives for a three day conference in Singapore.

Managed the advertising division and sales teams for the Group. This included contract publications The Australian Way - monthly in-flight magazine for Australian Airlines, Premier,luxury lifestyle magazine for ANZ high net worth clients and, POL fashion magazine. Also involved with pitching for new contract publications /renewals within the group.

Appointed to develop advertising sales for the launch of ITA Magazine in its first year with responsibility to contract a media representation firm to handle the sales ongoing.

Worked with the Chief Executive on major sales across the group of newspapers (national and state). Launched the Inserts Division with the introduction of FERAG mechanisation of special sections / separate magazines across the group involving pricing and operation across all newspapers and working with advertising managers/their teams for each newspaper. Created and launched the Australian Bicentenary Magazine for Fairfax Group, to commemorate Australia's historic milestone. It was "a first" for a magazine to be published and inserted across 7 newspapers in Australia.