Bin Ye

• Planned and executed company marketing and branding strategies, including budgeting, KPI setting and ROI monitoring. Tools include Google Analytics and Excel
• Designed and built website, and connected with Google Analytics to track traffic and performance
• Updated content on several social media platforms to organize company online presence
• Designed and established dashboard, prepared weekly & monthly reports including sales productivity, market forecasting and budget analysis
• Managed and executed several competitor research analysis and created presentations for management
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Conduct marketing research to provide business insight in a meaningful format on industry trends and competitors analysis
Support the Marketing Team to prepare internal and external marketing presentations, one-page overviews
Help collect quantitative and qualitative data to create relevant, content for clients
Assistance with planning and execution of brand activations and marketing campaigns
Create a dashboard to track social media performance and KPIs across different channels (Facebook, Instagram, YouTube)

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• Created and launched Facebook and Instagram PPC campaigns. Conducted A/B testing to optimize ROAS and exceed designated KPIs
• Organized keywords and improved the Average Quality Score to optimize search engine result. This page is listed as the second search result on Google organic search with the keyword “Sensitive Skin Cream”