Bimlendu Ranjan

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Building High ASP Categories: Spearheading the development of high Average Selling Price (ASP) categories on the Marketplace model to enhance revenue streams and elevate the platform's market positioning. ✔ Unblocking Business Growth: Proactively unblocking business growth through the strategic development of the Sellers' E-ecosystem, focusing on operations, and enabling a streamlined supply chain for optimal efficiency. ✔ Enhancing Seller-Friendly Platform: Developing a competitive and business-friendly Marketplace platform to foster a conducive environment for sellers, ensuring a mutually beneficial ecosystem for sustained growth. ✔ Facilitating New Seller Acquisitions: Playing a pivotal role in facilitating new seller acquisitions, fostering partnerships, and enabling Large Format Retail (LFR) models on the Marketplace platform for diversified and expanded offerings. ✔ Branded Portfolio Development: Spearheading the development of a branded portfolio on the Marketplace model, establishing partnerships with top-tier brands such as LG, Bajaj, Samsung, and others, to enhance the platform's credibility and market presence. ✔ D2C Model and Omni Channel Implementation: Designing and implementing Direct-to-Consumer (D2C) models and Omni Channel strategies specifically tailored for the Home Appliances category, ensuring a seamless and integrated customer experience. ✔ Cluster Development and Market Targeting: Focusing on new cluster development and strategically targeting the growth of tier 3 & 4 markets for the Appliances,categories, aligning with market trends and opportunities. ✔ Profitability and Sustainability Modeling: Developing a robust profitability and sustainability model to ensure bottom-line growth in the Profit and Loss (P&L) statement, aligning financial strategies with long-term business objectives.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Business Development Head for the Women Ethnic wear category, looking after various verticals (Saree, Kurta, LC etc.) and brands (W, Aurelia, Biba and Rangriti etc.) ✔ Managing P&L for the category with an annual revenue of 4k Cr. having a Y-o-Y growth rate of 60% ✔ Leading Various projects: - Community Warehouse, Omni Channel, Low ASP Program and Fast Fashion. ✔ Setting Processes for long term: - Branded Saree, SLA & RVP and SMNS reduction & Brand Ad growth etc. ✔ Competitive analysis and ensuring leadership in Women Ethnic wear category with Various Approach.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Leading the Women Ethnic wear category, looking after various verticals (Saree, Kurta/Kurti, LC etc) and brands ✔ Managing P&L for the category with an annual revenue of 3k Cr. having a Y-o-Y growth rate of 70% ✔ Launched Flipkart private label in Women apparels Divastri & Anmi; growing it by 110% within ayear ✔ Month-on-Month achievements on CM targets at different category, subcategory and Brand level ✔ Maintaining 100% Selection- Design score at various brand, vertical and competition levels ✔ Developing new Trends-talk for the upcoming seasons SS & AW to enhance the customer experience ✔ On-boarded exclusive sellers/brands on Flipkart across verticals; acquiring competitors marketshare ✔ Business planning for entire Women Ethnic category; aligning it as per AOP target to achieve max utilization ✔ Developed market & competition management to create winning portfolio of selection, pricing & availability ✔ Attained quarterly growth of 58%, having continuously achieved category targets for 3 quarters in a row ✔ Quarterly planning and forecasting for SOR and OR inventory for Ethnic wear brands as per sales target ✔ Achieved marketing and Brand promotions target equal to 3% of the overall category GMV target ✔ Driving key distributor engagements, negotiations and sign up across all subcategories, driving relevant selection

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ End-to-End Stakeholder Management: Managed the category comprehensively, working collaboratively with various stakeholders, including vendors and brands, to ensure seamless operations and strategic alignment. ✔ Vendor Acquisition Excellence: Successfully signed 25 vendors in less than 6 months, introducing approximately 20,000 incremental and relevant products across top brands, showcasing exceptional vendor acquisition skills. ✔ Key Account Collaboration: Worked closely with Key Accounts, formulating and implementing Joint Business Plans for various brands, fostering strategic partnerships and ensuring mutual growth objectives were met. ✔ P&L Management Mastery: Effectively managed a Profit and Loss (P&L) worth 7 Cr/month by maximizing sales, leveraging negotiation skills, and strategically growing margins to achieve financial targets. ✔ Strategic Portfolio Expansion: Expanded the product portfolio by 5000 Stock Keeping Units (SKUs) and the supplier portfolio by 30 strategic suppliers, ensuring a diverse and comprehensive offering to meet sales targets. ✔ Innovative Category Launch: Successfully launched the Sexual Wellness Category on Flipkart, generating an annual business worth Rs 6 Cr, demonstrating innovation and market responsiveness. ✔ Market Research-Driven Launch: Launched the Health & Beauty (H&B) Category post targeted market research, strategically acquiring the Fast-Moving Consumer Goods (FMCG) customer base on Flipkart. ✔ Strategic Sales Growth: Achieved strategic sales growth by implementing innovative and targeted initiatives, meeting and exceeding sales targets through a combination of product diversity and strategic supplier relationships. ✔ Operational Efficiency in Launch: Successfully managed the launch of the Sexual Wellness and H&B Categories, ensuring operational efficiency and aligning with market demands through targeted market research and strategic planning.

𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Worked on Comparative analysis of Saving Accounts of Various Banks. ✔Devised various statistical tools for analysis using Primary and Secondary data.