bill goodfriend

About

Political Sales Manager, Central Division at Spectrum Reach

Country

united states

City

saint louis

Industry

marketing and advertising

Skill

advertising, advertising sales, sports marketing, selling, sales, media planning, digital media, lead generation, media buying, integrated marketing, political campaigns, online advertising, marketing communications, market research, consultative selling, media relations, management, press releases, sales process, marketing research, business development, leadership, market planning, customer service, product marketing, budgets, video, competitive analysis, marketing management, creative strategy, multimedia, targeted advertising, vod, building relationships, contract negotiation, nielsen, closing deals, key account management, account management, marketing

Experience

national and local sales manager, wsoc-tv

cox television

1997-9 - 2004-2 · 6 yrs 6 mos

st louis and ny sales manager

katz media group

1994-1 - 1997-1 · 3 yrs 1 mo

account executive

telerep

1992-1 - 1994-1 · 2 yrs 1 mo

regional sales manager

cable media

1989-1 - 1992-1 · 3 yrs 1 mo

regional sports buyer

dmb&b

1985-1 - 1987-1 · 2 yrs 1 mo

programming and promotions

wtsp-tv

1983-1 - 1985-1 · 2 yrs 1 mo

sports and political ad sales sales manager

spectrum reach

2004-3 - 2017-12 · 13 yrs 10 mos

I oversee ad sales of all sports and political advertising within our Central Pacific region. My role also includes oversight and pricing of our linear television ad inventory. I help our teams communicate value for all of our linear offerings, especially sports and high profile opportunities. My political role involves driving demand at the grassroots (campaign) level and continuing that hands-on oversight all the way through point of purchase via our national and local reps.