Bill Bradley

Chief Marketing and Communications Officer @ Schnuck Markets, Inc.

About

Experienced marketing, community relations, and communications leader with more than 28 years of experience in the alcohol beverage industry. Strong employee and external stakeholder engagement professional, skilled in relationship management, corporate philanthropy, and consumer insights.

Country

United States

City

Greater St. Louis

Industry

Supermarkets

Skill

Beer, Beverage Industry, Field Marketing, Market Planning, Consumer Products, Brand Development, Marketing Strategy, Marketing Management, Brand Management, Advertising, Customer Insight, Social Media Marketing, P&L Management, Marketing, Management, Relationship Marketing, Merchandising, IRI, Sales, Shopper Marketing

Experience

Chief Marketing and Communications Officer

Schnuck Markets, Inc.

2020-8 - Present · 6 yrs 2 mos

St Louis, Missouri, United States

Leads the company's marketing, communications, and consumer insights team, as well as external community relations. Reports to the Chief Operating Officer, and is a member of the strategic committee.

Vice President, Community Affairs

Anheuser-Busch

2016-1 - 2020-8 · 4 yrs 8 mos

St. Louis, MO

Responsible for leading the company's community relations efforts, managing the Anheuser-Busch Foundation, and executing the company's charitable/philanthropic strategies. Additional areas of focus include employee volunteerism, stakeholder engagement, and improving corporate reputation.

Sr. Director, Corporate Social Responsibility Advertising & Outreach

Anheuser-Busch

2011-10 - 2015-12 · 4 yrs 3 mos

Greater St. Louis Area

Responsible for all alcohol-responsibility advertising, program strategies, and initiatives, both corporate and brand-supported. Work with the Anheuser-Busch wholesaler network and other stakeholders to develop and execute responsible drinking, drunk driving prevention, and underage drinking prevention programs.

Various Sales, Marketing, and Brand Management Positions

Anheuser-Busch

1991-11 - 2011-10 · 20 yrs

Nov. 1991 - March 1994...Began career as an on-premise and special event marketing representative; March 1994 - Oct. 2001...Held District Mgr. and Sr. Market Mgr. positions in Tennessee, Alabama, and Maryland/D.C., respectively; Oct. 2001 - Feb. 2004...Served as Geographic Marketing Mgr. in the Chicago Region Ofc., managing marketing programs and partnerships in IL, IN, and MI; Feb. 2004 - Oct. 2011...Held Brand and Program Mgr. roles on the Bud Light, Budweiser, Michelob, and Import, Craft & Specialty brand teams.