Bill Borrelle

Bill Borrelle is Senior Vice President and Chief Marketing Officer at Pitney Bowes. In this role, he oversees all of Pitney Bowes Marketing and Communications worldwide as well as Citizenship and Philanthropy efforts. He joined the company in 2013, and his focus has been the transformation of the company’s brand as well as overhauling the company’s digital ecosystem, including the marketing technology stack, marketing automation, the digital client experience, client analytics and the digital sales and service experiences on pb.com. Bill also serves as Chair of the Pitney Bowes Foundation.

Driving the brand and digital marketing transformation at Pitney Bowes, a global technology company operating in 100+ countries with 90% of the Fortune 500 and 1MM small businesses. Launched brand repositioning and new identity in January 2015, garnering public relations attention on company transformation. Created new global marketing operating structure and overhauled web and social media presence. Developed first omni-channel advertising campaign in over 20 years to successfully drive press interest, increase prospect consideration, and change perceptions of the company. Lead "Integrated Marketing Communications" organization and responsible for Advertising, Media, Digital Marketing, Ecommerce, Content Development, Social Media, Events and Demand Generation. B2B focus, with marketing efforts ranging from small business to enterprise business. Also lead pitneybowes.com and the company's "Digital Channel," a customer relationship and Commerce channel for Pitney Bowes clients, responsible for sales revenue, service and support via the web.

Promoted to lead mcgarrybowen flagship New York office in 2009. Office doubled in size between taking position and leaving agency to pursue client side position at Pitney Bowes. Joined agency to lead relationship with J.P. Morgan Chase & Co. Helped attain industry recognition from both Advertising Age and Adweek naming mcgarrybowen Agency of the Year for 2011. Achieved over 50% growth in revenue from significant new business wins and existing client expansion in new digital marketing service offerings. Client roster included: Chase, Chevron, Crayola, Dr Pepper Snapple Group, J.P. Morgan, Marriott, Northrop Grumman, Pfizer, P&G, Reebok, Sharp, United Airlines, Verizon.

Launched first Android smart phone, DROID, leading to win of AOR status for Verizon Wireless and helped build one of the hottest selling new brands of 2010. Spearheaded cross-organizational repositioning of Chase brand through research-based strategic effort across five lines of business leading to 'Chase What Matters' strategy. Created go-to-market communications approach for entirely new segment-based sub-brand structure for Consumer and Small Business Card Portfolio.

Over three years, expanded relationship with American Express Financial Advisors from project work to one of the largest revenue-generating clients of Digitas. Strategic consulting for the spinoff of AEFA to become Ameriprise Financial, including leadership over all digital marketing communications and site presence for new entity. Member of Digitas Senior Leadership team; lead transformation of Digitas Learning and Development efforts for all staff, including Account Management.

Visible World is digital technology start-up funded by WPP and Grey Advertising, building the industry's first customized TV advertising delivery system through digital set-top boxes. Led all marketing efforts and developed relationships with leading national advertisers across categories and signed first client for technology trial.

Global Best Practices Leader for American Express account. Pitched and won business for Wunderman in Europe, Australia, and Latin America. Awarded Gold Effie for Integrated Marketing for Sears Home Services Launch after successfully leading loyalty marketing component on Y&R pitch team. Led Citigroup agency-wide integrated team across Retail Banking, Credit Cards, Citibank Online and Salomon Smith Barney. Grew to become largest account in WCJ NY.

Marketing Director -- Co-Brand Credit Cards. Launched Citibank Gold AAdvantage credit card and drove significantly greater Cardmember profitability and attrition reduction.

Summer Internship position in Credit Card Marketing.

Awarded Dean's Medallion for Academic Excellence.