bill boraczek

Polychromatic (PCC) is a supplier of nail polish suspension bases, colorants, and colored bulk. PCC can also provide turnkey manufacturing.

* Led team of 42 through Coty integration in new product development testing and claim substantiation, Gate process and forecasting. * Increased operating income * 20% through improved mix, COGs savings and budget cuts. * Created new product drop-in programs launched in six months garnering incremental sales of * 14M * Launched Infinite Shine, devloping position and copy, growing sales * 143% vs. plan. * Increased followers * 76% across four digital platforms and increased unique monthly views * 18%.

* Grew Sally Hansen from $150M to $450M in sales from 2000 to 2014. * Increased share from 15% to a high of 50%, from the #3 to the #1 nail color brand in that time. * Launched over 19 lines of nail color, over 40 treatment products and created new bottle designs. * Named, positioned and created shade assortment for Miracle Gel, exceeding initial forecast +143% reaching $103M in gross sales year 1, becoming the #1 Mass Cosmetics launch in history. * Organized global marketing team leading brand strategy to become the #1 nail brand in Canada, Russia and Australia.

* Conceived, named and launched Complete Salon Manicure garnering $43M in shipments (#1 cosmetics launch 2010). * Named, positioned and launched Crackle Nail Color with $18M in shipments (#3 launch 2010). * Conceived and directed Complete Salon Manicure print, winning Adweek's #1 cosmetics ad of 2010. * Developed, named and launched Salon Effects, revolutionary nail appliques reaching $53M in shipments (#1 cosmetics launch of 2011). * Presented Sally Hansen success to investors, enabling Coty to fund the aquisition of OPI, Philosophy, Manhattan and TJoy in 2010. Member of the OPI acquisition team.

* Lunched top nail products Diamond Strength, Xtreme Wear, Color Quick Pens, Insta-Dri and Nail Art Pens. * Launched Lip Inflation, the #1 Lip product in Mass and over 70 lip Sku's.

* Increased net sales +40% to $150M while increasing profit +89% by revitalizing mature franchises, phasing out unprofitable artificial nail category and leveraging brand equity in to new categories. * Grew nail color share from 15% to 30% going from the #3 to the #1 brand. * Launched Just Feet, full pedicure line exclusive to WalMart and later launched globally. * Conceived and launched Airbrush Legs creating a new category and garnering $17M with only 4 skus.