Bill Bien

Board member, advisor and consultant for high tech and non-profit organizations. - Contracts.ai (2025). Advisor - Climate Arc (2024 - present). Board member & Audit committee chair. - Linquip (2020 – 2023). Advisor. Digital Marketplace | Product-market fit and GTM advisor - Glasnostic (2017 – 2023). Board member. Service mesh control - Blendid (2017 – 2020). Product - Market Fit Advisor. AI | Food | Robotics - Sago. AI (2017 – 2019). Branding & Marketing Advisor. - Waterstone Consulting (2014).

Transformed deep tech robotics, machine learning deeptech series C innovator. Raised funds, improved sales and extended burn by cost reductions. - Focused sales on B2BC sales, created new brand for retail and food service, upgraded leadership team to integrate relevant industry expertise to accelerate time to market. • Transformed deep tech robotics, machine learning food production series C innovator to focus on B2BC sales, building a disruptive brand for retail and food service channels. • Increased production volumes 10-fold in 18 months, achieving $5M in sales in the first year. • Developed new machine learning software feeding platform to boost production & improve unit economics by 50%. - Raised $45m worth of funds during 2022 - 23 investment market downturn and extended cash runway by cost reductions

Grew startup from $60M to 160M organically and initiated acquisition that lifted sales to 300M while improving EBITDA. Created agricultural start-up comprising horticulture and industrial IoT systems. Led a team of 150 with responsibility for sales, marketing, product, engineering, manufacturing, supply chain, logistics, customer support, quality and finance. - Created one global team and cultivated strategic relationships with CEOs of leading horticulture, livestock, and salmon farming companies to create sales opportunities, growing revenues significantly by expanding channels - Acquired and integrated market-leading biological lighting start-up, increasing revenue - Reshaped product roadmap and led product redesign and production to improve start-up profitability and gross margin

CXO leader reporting to Global CEO. Publicly-listed company. $7Bn revenue. Royal Philips spin-off. Created new IoT and industrial tech-focused strategy for Philips Lighting to catalyze the spin-off of Philips Lighting from Royal Philips. I led global strategy, strategic planning, branding, product and digital marketing, marcom, government affairs, sustainability, external and internal comms, and alliance teams. I oversaw 1400 employees and a $580m budget. - Developed company spin-off strategy that enabled company’s 2016 IPO spin-off from Royal Philips, creating significant new shareholder value - Created and led carbon neutral sustainability program that achieved 100% carbon neutrality and built global off-grid social enterprises - Grew digital sales by 40% by creating a global digital market strategy; digitized 40,000 products, launched 200+ new websites, new e-commerce platforms and B2C marketing campaigns - Boosted brand equity to grow connected product revenues by launching a company brand (Signify), a new IoT brand (Interact) and B2B and PhilipsHue value propositions and campaigns - Managed strategic investment and acquisition pipeline, reviewing 120+ companies to increase market share and add new technologies leading to K-Lite,Once, Wiz and LiteMagic acquisitions

Turn around CEO leadership of series A start-up. Transformed company’s strategic positioning. Raised VC funding and reduced expenses. Created strategic partnership with Swisscom to stabilise the company. - Raised venture capital funding and ignited growth by refocusing strategy on software-controlled networks, adopting usage pricing - Reduced OPEX by 50%+ and increased sales 74% YoY by focused content marketing and enterprise sales

I introduced business development strategies and increased early-stage sales, awareness and market positioning for an award winning clean tech mobile platform company. - Boosted sales by 40% by repositioning company into a more viable, fundable IoT segment and increased market awareness - Rebranding won various industry awards, including AT&T, MacWorld BeatWeek Best of Show, and a Wall Street Journal Economics recognition as one of the most promising sustainability start-ups for 2012

CMO & VP Strategy (2008 - 2011) | C_Level I led a $4bn brand and improved market share by implementing integrated marketing communications. I oversaw a 120 person team with a $40m budget. I spearheaded brand marketing communications, product, industry and channel marketing, business development, thought leadership and strategy. - Transformed product marketing, marcom and business development groups into one cohesive, inspired team that revitalized under-performing brand and product offers to capture managed services market leadership. - Increased cloud computing pipeline by $200m+ and sales growth 100%+ by new solution marketing campaign. - Spurred 12% annual growth in $1bn mobile sales by creating integrated strategy and campaigns. - Raised net promoter score 24% and achieved #1 share of voice by thought leadership and hero marketing - Recognised by World Communications Marketing Awards as 2010 Best Brand globally 2007 to 2008: Vice President, Corporate Strategy Hired as an integral member of the executive leadership team to manage corporate strategy, strategic planning, due diligence, and business development partnerships. I led 10 person direct team and 50 person virtual team. I negotiated new media, Chinese investments and acquisitions with deals ranging from $20m to $400m. - Orchestrated corporate wide strategy development for high-level decision-making for telecom, broadband, mobile media, and digital growth strategies and investments in Australia and Asia. - Developed consumer content and mobile media strategies to accelerate advertising revenue growth and mobile media growth past 1m active users. - Led strategic alliance negotiations with multinational Fortune 100 vendors, including $300m outsourced deal with IBM

Operational leader of Cisco’s strategic planning and investment management program. Designed and managed Operating Committee operations (CEO, Chief Engineer, CFO, CMO, and select SVPs.) - Developed and led company’s cross-functional, long-term 3-year growth planning, $10b budget process, and corporate balance scorecard. - Created and linked long-term strategic planning to 1-year resource budgeting decisions for up to $800m in investments - Generated product growth strategies for $4bn service provider and $6b commercial line of businesses.

I was promoted to lead senior customer business development, consulting sales, marketing, and corporate strategy engagements. - I led consultative sales engagements that triggered 300M in new sales. - I supported the negotiations of and later managed the $1Bn Cisco-SBC alliance.

Based in Hong Kong and New York, I managed corporate strategy projects for high-tech, banking, and consumer goods clients seeking aggressive growth, business turnaround, and new market/venture strategies in the U.S. and Asia.

I organised and led trade mission to China. I negotiated agreements with German, Japanese, Korean, and Chinese officials.

Environmental Management, Green Building Technologies, Carbon Trading