bill watson

Spearheaded turnaround, reversing $300K loss to become top distributor in Western region and improving market share from 15% to 80%. Increased web traffic exponentially by optimizing search functions. Managed distribution operation, overseeing manufacturer and customer relationships, purchasing, inventory, sales & marketing and service delivery. Supervised CFO, parts manager, service manager, warehouse manager and sales team. Oversaw 30 major accounts and customer base of 800. Launched 3 product lines. Reorganized sales staff and significantly cut overhead. Won prestigious industry awards, including CAVC Supplier of the Year.

Expanded vending machine distributorship, expanding inventory, sales and service operations throughout Southern California. Built productive relationships with customers, manufacturers, amusement and vending industry decision-makers. Grew customer base from 35 to 120 and increased sales from $150K to $1.5MM. Generated 500% increase in vending parts and service revenue. Won 6 Employee of the Month Awards.

Expanded operation, recruiting, training and managing sales team for digital download jukebox sales territory. Managed key accounts and maintained customer base. Improved regional performance from last place to #2 and expanded monthly sales from 4 to 127, increasing annual sales from 48 to 407 within 1 year.

Served as general manager of Las Vegas operation and sold equipment in California and Nevada, distributing video games, jukeboxes, pool tables and vending machines. Developed new business and delivered exceptional customer service.

Hitachi Capital America provides financing to more than 2,500 dealerships across the country and is a preferred finance partner of Mitsubishi Fuso Trucks of America, Inc., Isuzu Commercial Truck of America, and Hino Motors Sales U.S.A., Inc. As the Regional Sales Manager, I am responsible for planning, developing, promoting and generating business for Hitachi Capital America’s Automotive Division in California, Oregon and Washington through the active solicitation of Commercial truck/trailer dealers and sellers of new or used trucks/trailers.

The Executive Development Program is designed for senior level leaders in vending, coffee service and foodservice, who are key decision-makers in areas of finance, marketing, operations and human resource management. The purpose of this program is to help leaders think like the CEO/Owner and to move a company to the next level in the competitive marketplace.