Bill Starr

• Lead Acosta operations reporting and solution deployment • Lead Business Analyst/Scrum Master/Developers using Agile Methodology in the in the development of system solutions supporting sales operations • Own team scorecards and monitor business performance • Perform data integration activities on disparate business systems for use in reporting and analysis • Develop and standardize business tracking & operational scorecards utilizing Power BI MS Access/Excel

• Partner with cross functional teams developing best practice business processes and strategy increasing productivity, standardization, and operational excellence • Business owner leading Business Analyst/Scrum Master/Developers using Agile Methodology in the in the development of system solutions supporting sales operations • Develop and standardize business tracking & operational scorecards utilizing Power BI

• Mine Kroger’s internal data with strong knowledge of Business Objects, KCMS, Market 6 • Managed client relationships with Butterball, Sabra, King Hawaiian, La Brea, Stacy’s. SeaPak, Alouette, Starbucks, Sysco Foods, Kroger • Developed Kroger Fresh Team score card and analyzed business performance • Reshaped and lead sales administration team supporting trade planning, pricing, & deduction management • Lead Fresh Analytics Team consisting of one manager and six analysts

• Served as Director of Fresh Analytics for 4 yrs. in a progression of career advancements beginning with Category development manager • Developed client interview presentations and participated in client interviews • Lead Fresh Analytics Team ensuring appropriate staffing, client alignment, and training • Conducted analytics and developed client presentations to support client sales initiatives • Managed client relationships with Butterball, Sabra, King Hawaiian, La Brea, Stacy’s, SeaPak, Alouette, Starbucks, Sysco Foods, Kroger

• Responsible for monitoring pricing/promotion/distribution • Conduct team financial performance updates vs. AOP goals and communicate risk and opportunities to Customer Team Leader • Analyze team business plans vs. goals and communicate gaps and opportunities to Customer Team Leader and HQ brand management • Manage customer deduction levels/payment resolution within company standards • Own customer team scorecard responsibilities including period updates and maintenance • Monitor period operating expense reporting, communicating budget risks and opportunities • Conduct cost/benefit analysis for ad-hoc fund requests to Customer Marketing Group

• Managed and supported sales efforts with sales systems and analysis for a $3 billion Sara Lee Foods division • Managed an Information Project Manager, Data Standards Manager, and 7 Data Analysts • Provided overall strategic vision and leadership to identify and implement best practice sales/marketing analytics and systems solutions • Developed reporting standards and report templates utilized by retail sales and marketing to insure consistent tracking and analysis of the business • Derived sales volume and forecast accuracy targets. Tracked sales performance and managed commission/bonus payouts • Established and directed a data standards department to manage pricing, sales structure and broker commission/contracts representing $30 million annually • Severed as senior liaison between the business and IT organization

Business transformation assignment. Led Sales Information and Technology team tasked with restructuring national retail sales force • Directed business transformation team on strategic decisions that were impacted by information and technology • Conducted customer segmentation analysis to establish sales teams and determine organization focus • Developed transition strategy for all sales tools and information

Business transformation assignment to converge 10 Sara Lee Food divisions onto one standard trade planning system • Designed trade promotion tool and strategy • Defined requirements, developed functional and technical design specifications, conducted vendor research and selection • Developed transition strategy and successfully implemented the trade management system • Developed data standards design and policy/procedures for pricing, sales structure and broker commissions

• Managed Category and Trade Management Department • Lead category management team in data analysis and development of sales presentations • Developed and implemented a Web based trade promotion planning system that led to improved control of trade spending • Developed data modeling tools to identify opportunities and cash flow trade accruals and pricing • Developed an efficient assortment tool to gain greater command of shelf space and played integral role in new item authorizations • Participated in strategic planning meetings with executive management

• Supported information needs of retail sales • Managed syndicated data provider and coordinated the implementation of syndicated data systems • Developed business process and methodology for the utilization of sales information • Turned data into insights through the automation of category analysis and decision trees • Conducted ad-hoc analysis and reporting for field sales • Conducted training/support on sales information system

• Handled message traffic for Base Communication Squadron • Conducted system operation routines • Supported computer aided instruction lab for student pilots • Held Top Secret Security Clearance