Bill Song

President @ Universal Lithium Battery Supply

About

I’m the President of Universal Lithium Battery Supply (ULBS), where I lead our team in developing and delivering advanced lithium battery systems for the material handling industry across North America. With over 25 years in forklift R&D and electrical systems, I’ve worked on everything from early explosion-proof designs to the latest lithium-powered models. Before starting ULBS, I spent decades helping design and scale electric forklifts and lithium battery technology that set new standards for reliability and performance. My focus has always been on building reliable products, strong teams, and lasting partnerships that move the industry forward.

Country

United States

City

Houston

Industry

Mechanical Or Industrial Engineering

Skill

Quality Control Processes, Battery Management Systems, Microsoft Office, SOLIDWORKS, AutoCAD, Team Management, Product Strategy, Project Leadership, Forklift R&D, Automation & Control, Electrical Systems Design, Lithium-ion Battery Systems

Experience

President

Universal Lithium Battery Supply

2023-10 - Present · 3 yrs

Houston, Texas, United States

• Founded Universal Lithium Battery Supply, leading the establishment of naming, trademark, and facilities. • Built operational teams and defined corporate strategy for market expansion. • Directed the product roadmap, focusing on standardized lithium solutions for material handling equipment. • Spearheaded partnerships with North American dealers and OEMs to enhance market presence.

Deputy Director of Technical Center

Hangcha Forklift

2022-1 - 2024 · 2 yrs

Hangzhou, Zhejiang, China

• Led the development of company-wide electrical and R&D standards, enhancing operational efficiency. • Guided innovation projects focused on electric forklift systems and lithium power, driving technological advancements. • Managed the creation of a remote engine emissions monitoring platform, contributing to environmental compliance.

Electrical Company Manager

Hangcha Forklift

2015-6 - 2021-12 · 6 yrs 7 mos

Hangzhou, Zhejiang, China

• Successfully implemented ERP and WMS information management systems to enhance operational efficiency. • Led projects in controller integration and lithium battery PACK development, driving innovation in product offerings. • Established an electrical research institute, fostering a culture of research and development. • Achieved an annual business growth rate of over 30%.

Deputy Director of Electric Forklift Truck R&D

Hangcha Forklift

2010-1 - 2015-5 · 5 yrs 5 mos

Hangzhou, Zhejiang, China

• Contributed to the design and development of 5-8 ton electric forklifts, enhancing operational efficiency. • Led the successful design of a 16-ton electric forklift, showcasing innovation in heavy-duty applications. • Pioneered the application of lithium batteries in electric forklifts, improving energy efficiency and sustainability.

Engineer

Hangcha Forklift

1998-8 - 2009-12 · 11 yrs 5 mos

Hangzhou, Zhejiang, China

• Participated in the design of explosion-proof forklifts, ensuring safety and compliance in hazardous environments. • Led the development of multiple electric forklift series, including the H and J series, enhancing product offerings. • Specialized in designing forklifts for cold storage applications in the fishing industry, addressing specific market needs.