Bill Jackson

Bill Jackson

Managing Partner @ Wynneford Advisors

About

I am the Founder of Synchrogistics and SimPL Freight Solutions, where I help executive teams eliminate hidden inefficiencies in freight, transportation, and supply-chain execution. Since founding Synchrogistics in 2010, the firm has grown into an $100M+ logistics and freight-consulting platform serving manufacturers, distributors, and private-equity-backed companies across North America. In 2026, I launched SimPL Freight Solutions as a dedicated managed-transportation business built around a single premise: most companies are not losing money on freight because of rates - they are losing it because of process blind spots, bad data, and misaligned incentives. Over the last 20+ years, I have worked alongside executive teams to diagnose and fix what I often describe as the “Seven Deadly Freight Sins” - patterns such as over-reliance on a single provider, chasing the lowest rate at the expense of reliability, defaulting to big brands instead of fit-for-purpose solutions, and making high-impact decisions with incomplete or misleading data. These issues quietly erode margin, service, and trust long before they show up on a P&L. Before founding Synchrogistics, I spent five years with Alvarez & Marsal as an operational turnaround professional, advising companies from the Midwest to Europe on cost structure, execution discipline, and complex supply-chain transformations. That experience continues to shape my approach today: freight is not a transactional function - it is an operational control system that must be governed, measured, and continuously challenged. I work best with leadership teams who suspect their freight operation could be better - but lack clear visibility into where value is leaking or how to fix it without disrupting the business. If freight feels harder, noisier, or more expensive than it should be, there is usually a structural reason. My role is to find it and fix it.

Country

United States

City

Raleigh

Industry

Transportation/Trucking/Railroad

Skill

Consulting, Freight Management, Analytics, Valuation, Performance Improvement, Project Management, Investments, 3PL, Project Finance, Cash Flow, Real Estate, Telecommunications, Call Center, Bankruptcy, Hotels, Entertainment, Parks, Factoring, Resorts, Transportation

Experience

Wynneford Advisors

Managing Partner

Wynneford Advisors

LinkedIn
2017-6 - Present · 9 yrs 4 mos

Raleigh-Durham, North Carolina Area

Wynneford Advisors specializes in providing transportation spend analysis and implementation for middle market to large enterprises. We take a quantitative approach based on data analytics and deep market knowledge that allows us to rigorously measure our recommendations and outcomes. Our experience in implementation is what separates us from any other advisor. We have not only conducted and implemented our own savings plans, but have also come in behind other consultants to turn their theoretical reports into actual accretive EBTIDA savings. Finally, our founder has not only served in executive positions with multiple clients, but has also started up an independent 3PL to implement savings plans for clients wishing a long-term engagement paid for out of savings. Recent Engagements: * Industrial Paper Company - performed freight spend analysis identifying over 15% in near-term, executable freight savings. Led an RFP process to identify a 3PL partner to manage freight spend and negotiated contract terms on client's behalf. * Beverage Importer - served on-site as Interim Transportation Director. Accomplishments included negotiation of significantly improved LTL rates (over 10% savings on LTL spend), implementation of an updated TMS, resolution of accounts payable with transportation vendors, identification and correction of customers who were not being billed for freight when their contract specified that they were. * International Consumer Goods Company - negotiate contracts with truckload, LTL and intermodal vendors and provide commercial knowledge while supporting new TMS implementation. * Private Equity Funds - develop and execute freight spend analysis and implementation plans for newly acquired companies.

MERU

Strategic Partner

MERU

LinkedIn
2017-6 - Present · 9 yrs 4 mos

Raleigh-Durham, North Carolina Area

Synchrogistics

Founder

Synchrogistics

LinkedIn
2010-10 - Present · 16 yrs

Raleigh-Durham, North Carolina Area

Synchrogistics (www synchrogistics com) helps companies turn their logistics operations into a competitive advantage through our processes, customized technology, and focus on measuring results. Freight Management Services Our strength is stepping into a client's transportation network to provide a transportation solution that offers transparency (costs, vendors, processes), alignment of incentives through a performance-based cost structure, and customizing additional value-add through our consulting practice. Project Management Either as part of our FMS offering or on a standalone basis, we manage customer projects such as warehouse relocations, routing projects, backhaul revenue enhancement, etc. Spot Market Work We use our truckload, LTL and warehousing functions to prove logistics and transportation services throughout the United States on a spot market basis for many of our customers as well. Our truckload department handles dry van, reefer and flatbed freight nationwide. Our Carrier Services product allows us to offer reliable capacity to our customers. Carrier Services We work with selected carriers to provide them dispatching services in order to be able to work with them to ensure reliable capacity for our customers. We source freight for them from our own network as well as others and ensure that trucks are moving profitably. We have a large flatbed / stepdeck carrier network that we use for our freight management solutions customers and are always in the market for additional flatbed shippers to add to that network. If you would like to learn more about working with us as a client, vendor or partner, feel free to contact me.

SimPL Freight Solutions LLC

Founder

SimPL Freight Solutions LLC

LinkedIn
2010-10 - Present · 16 yrs

Raleigh, North Carolina, United States

Launched SimPL Freight Solutions to deliver a simplified, execution-focused approach to managed transportation. The business helps shippers improve service reliability, gain clearer visibility into freight performance, and reduce operational friction across their transportation networks. I apply my 20+ years of consulting and logistics management experience to provide a competitive edge to my clients.

Alvarez & Marsal

Senior Associate

Alvarez & Marsal

LinkedIn
2006-10 - 2011-2 · 4 yrs 5 mos

Greater Atlanta Area

While at A&M, I developed into the transportation specialist for the company. My clients ranged from $300mm full truckload carriers, to $9 billion LTL carriers to 3PLs based in Istanbul, Turkey. A key specialty I developed was the ability to integrate brokerage operations into asset-based carriers. I oversaw operational turnaround efforts at both trucking companies as well as at companies that had large transportation spends. I have advised at least 20 firms, working on-site with carriers from Grand Rapids, MI to Istanbul, Turkey, and I bring a great deal of perspective. Some of the work I’ve done includes: - Advised an international 3PL with significant operations in Europe and Turkey on strategic initiatives, including mergers, fuel savings and fleet optimization. - Built a dispatching system from scratch, then implemented the new system and trained the dispatching group in its use. - Developed budgets and financial models for 3PLs, regional and national, TL and LTL trucking companies. - Implemented fuel savings program that saved over $3 million in annual fuel costs.

Williams Group International

Senior Associate

Williams Group International

2005-6 - 2006-10 · 1 yr 5 mos

July 1 - August 31: Transition Manager for Williams Group acquisition of Lake Lanier Islands Resort. Responsible for all aspects of transition, including selection of employee benefits program, IT due diligence, organizational due diligence, license applications, customer transition issues, etc. Monitoring the performance of existing investments, assisting with evaluation of potential new investments and the timely sale investments, serving as project manager for integration of mergers and acquisitions, assessing hedging opportunities to preserve the value of assets, performing general research about opportunities, assisting in acquiring new assets and disposing of old assets

Research Triangle Ventures

Fellow

Research Triangle Ventures

2004-1 - 2004-12 · 1 yr

Evaluate seed stage potential investments in biotechnology, internet and technology start up firms. Worked with portfolio companies to improve business processes and strategies.

Duke Capital Partners

Analyst

Duke Capital Partners

2001-2 - 2003-8 · 2 yrs 7 mos

Performed financial statement analysis, spreadsheet development, risk analytics, valuation and pricing for debt and equity transactions. - Evaluated early stage investments in fuel cell companies while representing Duke Energy on $30 million Chrysalix Venture Capital Fund Investment Committee - Performed due diligence, pro forma analysis and negotiation support for a $30 million Senior Subordinated Loan to an energy services company to finance acquisitions - Analyzed and participated in closing of a $10 million participation in a $300 million debtor-in-possession facility for a facilities-based competitive local exchange carrier - Worked in a team to close over $100 million in energy, technology and telecommunications transactions - Conceived, created and managed a Microsoft Access database of over 1,000 potential investment banking prospects with business ties to Duke Energy and subsidiaries - Retained as sole deal support person for duration of firm’s liquidation in 2003

HSBC

Wholesale Credit Officer

HSBC

LinkedIn
2000-6 - 2001-2 · 9 mos

Successfully managed a $100 million loan portfolio including evaluation of new loan applications and monitoring of existing exposure. - Promoted from analyst to officer in first 5 months with the firm. - Supervised collection personnel and structured repayment plans for delinquent customers.

Volvo Financial Services

Credit Analyst

Volvo Financial Services

LinkedIn
1999-5 - 2000-6 · 1 yr 2 mos

Structured, negotiated and authorized approximately $20 million in financing arrangements for commercial truck fleets. - Worked in a team environment to manage relationships with over 20 Volvo heavy duty truck dealers.

Education

UNC Kenan-Flagler Business School

UNC Kenan-Flagler Business School

LinkedIn

Finance and Entrepreneurship Concentration

2003 - 2005 · 2 yrs

Statistics, Financial Accounting, Finance, Macroeconomics, Microeconomics, Operations, Strategy, Business Planning/Entrepreneurship, Ethics, Developing Marketing Strategy, Managerial Accounting, Financial Statement Analysis, Principles of Corporate Finance, Industrial Economics, Technology & Business Innovation, Global Context of Business, Venture Capital Management, Financial Topics in Start Ups, Entrpreneurial Consulting, Elected Student Leadership Course, Complex Deals, Applied Corporate Finance, Financial Management Decisions and Applications, M&A and Corporate Restructuring, Global Financial Markets, Project Management, Intelligent Enterprises, Marketing Strategy, Consumer Behavior, Financial Modeling, Taxes in Finance

The University of North Carolina at Chapel Hill

The University of North Carolina at Chapel Hill

LinkedIn

Marketing / Finance

1995-8 - 1999-5 · 3 yrs 10 mos

Classes include: Civil War America, Rome 154 BC - 14 AD, World War II, International Economics, French Revolution 1787-1815, Soviet/Post-Soviet Politics, English Literature 19th-20th Century, Critical Issues in Western Religion, Anthropology of the Third World, Astronomy (and Lab), History of Western Civilization

The University of North Carolina at Chapel Hill

The University of North Carolina at Chapel Hill

LinkedIn

History

1995-8 - 1999-5 · 3 yrs 10 mos

Bill Jackson's Contact Information

Email

******@***.com

Phone

(**) *** ****

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