Bill Chu

• Market Research & Trend Analysis: Proficient in conducting comprehensive market research in Australia to identify development trends and customer needs. Skilled in tracking and analysing competitive products and gathering feedback through customer interactions to optimise and update product offerings. • Product Management & Promotion: Experienced in designing product selling points and collaborating with marketing teams for roadshows and industry exhibitions. Capable of assisting or leading process improvement initiatives related to product management and demand forecasting within the company. • Brand Strategy & Performance Enhancement: Adept at defining and executing tailored action plans to enhance brand performance. Experienced in monitoring success metrics to ensure optimal brand awareness and reputation. • Stakeholder Communication & Relationship Management: Strong communication skills demonstrated through effective interaction with Headquarters, local departments, and external agencies. Proficient in building local branding through public relations, press releases, document auditing, translation, social media management, and website operations.

• Managed the Australian customer base with regular communication and sales support. • Orchestrated booth and event design for major industry conferences, summits, boosting product and brand awareness. • Initiated online media campaigns such as new product launches, training webinars, and other digital activities to generate leads and customer loyalty. • Redesigned the company page to optimise user experience. • Developed product and project references to expand Australia business footage. • Organised marketing events such as roadshows, training programs, and customer awards to strengthen relationships with customers. • Managed and designed media content (weekly newsletter, Facebook, LinkedIn, Private Facebook groups, and renewable media) to maintain brand consistency. • Planned and executed filming campaigns to enhance brand image and product exposure.

• Conducted market research and analysed local tea companies to develop market entry strategies. • Led an international team to generate actionable insights for tea market opportunities.

• Contributed to smooth operations and exceptional customer service within a duty-free retail environment. • Developing diverse management skills for different luxury brands such as Omega, Burberry, Coach, Gucci and Giorgio Armani. • Represented the brand as a translator when facing international customers.

• Delivered high-quality customer service, ensuring a positive shopping experience for travellers. • Offered services to international customers.