Nabil E.

• Conduct in-depth analyses of lead generation data, customer behavior, and conversion rates across digital platforms, evaluating all sources of leads and their respective journeys to attribute success to specific campaigns. • Collaborate with marketing and sales teams to create data-driven strategies for customer acquisition, retention, and engagement, including regular meetings to present insights and workshop optimization tactics. • Generate comprehensive reports and dashboards to effectively communicate findings and recommendations to stakeholders, providing ongoing and ad hoc reports for all campaigns and activities. • Continuously evaluate and refine marketing strategies based on performance data and market insights, researching industry trends to identify opportunities for improvement. • Conduct customized digital training sessions for opticians, optometrists, and their staff members, aimed at enhancing their practices digitally. These sessions provided essential digital marketing skills, focusing on resources and training related to social media, website management, Google Business Profile optimization, and paid advertising strategies. • Work collaboratively with agencies, global teams, and vendor partners to enhance marketing efforts.

• Supported the development of comprehensive marketing and communication plans • Planned, developed and implemented appropriate promotional strategies for various target audiences in both French and English. • Sourced and created all brand-supporting visual assets and marketing materials in both French and English, ensuring compliance with multiple brand guidelines (Citizen, Bulova, Frederique Constant, Alpina). • Offered design expertise and constructive feedback to assess and maintain brand standards. • Collaborated with internal teams, including planning and sales, to develop and monitor strategic marketing initiatives. • Partnered with external agencies and vendors to successfully execute marketing programs.

• Support the creation and execution of integrated marketing campaigns. Work closely with content and design teams to implement creative elements across all digital platforms. • Gather campaign requirements and feedback, ensuring alignment with marketing objectives. Provide support and insights on digital marketing best practices and tool utilization. • Assist in the design and development of email and landing pages within HubSpot, ensuring they are optimized for conversion and user experience. • Monitor and report on the performance of marketing campaigns across channels using marketing automation and analytics tools including Google Analytics, HubSpot, Salesforce, Salesloft, and Tableau. • Analyze metrics such as engagement rates, conversion rates, and ROI to identify trends, insights, and opportunities for optimization.

• Arranged meetings with clients either in person or online to discuss the scope of different projects. • Effectively and creatively designed a wide range of digital projects such as newsletters, web banners, web pages etc. • Managed design projects from start to finish, beginning with conceptual brainstorming and continuing through with physical layout, proofing, pre-press, and coordination of delivery • Created social media graphics, website design, email marketing, and display advertising material for diverse client's online presence.

• Designed and developed marketing and promotional material for various print and digital media, including key visuals, logos, advertisements, In-store POS, brochures, newsletters, web pages, web banners, sponsorship packages, event programs, event invitations, signage, etc. • Coordinated with account managers, creative writers, and production team to achieve common goals. • Worked closely with clients and advised them about design style, format, and print production.

• Executed and designed a variety of marketing and communications materials for print and digital while adhering to the visual identity of brands throughout all content. • Prepared and produced high-resolution press-ready and web files including magazine ads, billboards, brochures, direct mailers, stationery packages, web banners and more. • Designed visual identities and branding guidelines for mini-campaigns, signature and community events, and new fundraising initiatives. • Completed revisions to layouts and typography while maintaining brand essence and consistency.

UX Design Fundamentals UX Research and Strategy Information Architecture UX Software Tools UI Design Usability Testing UX Management

Database Marketing Strategies Applied Business Communication Fundamentals of Marketing And IMC Paid Media Marketing Search Marketing Content marketing Social Media Marketing Introduction to OMNI Channel Marketing Owned Media Marketing Digital Media Marketing Seminar Series Strategic Marketing Analytics for Digital Marketing