Bijoy K B

Associate Director - Marketing @ Lemnisk

About

• Results-driven marketing professional with 12+ years of experience in IT and SaaS-based companies • 10+ years of expertise in marketing for SaaS product companies, specializing in demand generation, product marketing, content strategy, and event marketing • Proven track record in building inbound marketing strategies, enhancing brand visibility, and driving customer engagement • Adept at leading cross-functional teams and collaborating with product, sales, and design teams to execute impactful marketing initiatives

Country

India

City

Bengaluru

Industry

Information Technology & Services

Skill

Marketing, Marketing Budget Management, Marketing Campaigns, Campaigns, Storytelling, Business-to-Business (B2B), Startup Marketing, Microsoft Excel, Microsoft Office, Teamwork, PowerPoint, Supply Chain Management, Microsoft Word, Logistics, Market Research, Inventory Management, C, Six Sigma, Operations Management, C++

Experience

Associate Director - Marketing

Lemnisk

2022-7 - Present · 4 yrs 3 mos

Bengaluru, Karnataka, India

Senior Manager - Marketing

Lemnisk

2021-7 - 2022-6 · 1 yr

Bengaluru, Karnataka, India

Manager - Marketing: Content, Product, and Demand Generation

Lemnisk

2020-11 - 2021-7 · 9 mos

Bangalore Urban, Karnataka, India

In charge of Inbound Marketing, Product Marketing, and Demand Generation

Senior Associate Marketing - Content & Product

Lemnisk

2019-8 - 2020-11 · 1 yr 4 mos

Bengaluru Area, India

In-charge of Inbound & Product Marketing: - in addition to leading inbound marketing, I took up Product Marketing where I worked closely with the product team to bring out the latest product updates to customers and prospects via emails, user guides, and videos.

Associate Marketing - Content

Lemnisk

2018-7 - 2019-8 · 1 yr 2 mos

Bangalore

- In-charge of all inbound activities that generate good MQLs - Authored rich and high-quality content via blog posts, e-books, infographics, press releases, case studies, videos, and newsletter - Took complete ownership in growing and managing the company’s social media handles from scratch - Won appreciation for elevating the company’s blog to the 25th position in Feedspot’s Top 100 Fintech Blogs list - Was chosen as an expert on "AI in MarTech: 50 Expert Insights on How AI is Transforming DAM & MarTech" list curated by MerlinOne at the 26th position - Received recognition for e-books written for the Financial Services industry by leading industry experts

Technical Writer & Content Marketer

Relecura

2016-8 - 2018-7 · 2 yrs

Bangalore

1. Technical Documentation - Prepared and maintained the company's product manual and kept it in sync with all the latest updates 2. Content and Social Media Marketing - created awareness of the company's product via the company's blog, popular marketing websites, and social media through interesting and relevant articles 3. Collaborated with Relecura's patent analysts to create, edit, and publish Intellectual Property Landscape reports on a weekly basis 4. Designed and published informative Infographics based on trending topics in Intellectual Property 5. Promoted the features of the company's product by creating short and relevant videos

Business Correspondent

The Silicon Review

2015-10 - 2016-7 · 10 mos

Bengaluru Area, India

- Authored client articles for various company magazines and developed unique content for company web properties - Managed the content team comprising four members

Station Operations Manager

Blinkit

2015-8 - 2015-9 · 2 mos

Bengaluru, Karnataka

- Customer Order Management – ensured timely procurement and delivery of orders - Employee Management - managed personnel such as assistant managers, shoppers, and field executives - Dealt with customer requests and complaints and maintained high service quality

Technical Support Engineer

JustHostMe®

2013-6 - 2015-7 · 2 yrs 2 mos

Cochin Area, India

- Catered to technical issues related to cPanel, Apache, Exim, MySQL, and PHP - Assisted the sales team in converting prospective customers - Played a primal role in a server migration project in April 2015

Software Engineer

Bobcares

2009-11 - 2010-6 · 8 mos

Cochin

- Linux Server Administrator – worked around the clock in trouble-shooting and resolving Linux server-related issues - Worked as a support engineer in a team handling 20 clients