Bidya Sagar
Associate General Manager (Sourcing & Merchandising) | US Market Specialist | Home & Hardgoods @ Trendzone India Pvt Ltd
About
18+ years in buying houses and liaison offices supporting US retail and hospitality programs has provided me with a front-row view of the sourcing ecosystem—from product development and supplier partnerships to execution, compliance, and customer expectations.The business continues to evolve. Whether it is changing consumer demand, supply chain challenges, new sourcing markets, or the implementation of AI and digital tools, each phase brings new learning opportunities and reinforces the importance of adaptability.Value and discount retail programs take sourcing and execution to another level, where speed, consistency, operational discipline, and competitive pricing must work together. Success is rarely driven by cost alone; it comes from building the right partnerships, managing risk, and creating long-term value.My experience spans multiple consumer product categories across Home Textiles, Floor Coverings, Home Décor, and Hardgoods, serving value, discount, and mass-market retail channels. Working with diverse products, suppliers, and manufacturing processes has reinforced the importance of product knowledge, supplier development, operational excellence, and customer focus.Having worked closely with importers, retailers, suppliers, and sourcing teams, I have seen how businesses grow when sourcing evolves from a transactional function into a strategic partnership focused on innovation, execution, and continuous improvement.I value the opportunity to engage with industry leaders, customers, suppliers, and sourcing professionals, continuously exchanging ideas and exploring opportunities that connect market needs with manufacturing capabilities.#Sourcing #SupplyChain #Procurement #GlobalTrade #Retail #HomeFurnishings #StrategicSourcing #VendorManagement #BusinessGrowth #Leadership
India
New Delhi
Textiles
Google Data Studio, Microsoft Power BI, Home Decor, Planning, Marketing, Wovens, Product Knowledge, Conflict Resolution, Business Communications, Supplier Relationship Management, E-Commerce, Merchandise Planning, Production Schedules, Organization Skills, Team Leadership, Travel, Working with First-Time Home Buyers, Team Management, Textile Merchandising, Product Lifecycle Management
Experience

Sourcing & Product Development Merchandiser
Ellery Homestyles LLC India Office
New Delhi, Delhi, India
Bidya Sagar's Contact Information
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