Bianca Martin

Student Ambassador Intern @ CareerAngel.Ai

About

I’m a digital marketing specialist who blends creative execution with data-driven strategy to help digital marketing teams adapt quickly and perform better. I work across content, copy, design, analytics, and campaign execution — which means I don’t just contribute ideas, I help turn them into measurable results. I’ve supported both agency and in-house teams by stepping into new brands, tools, and workflows fast. At an agency level, I managed and grew 6+ client accounts across Instagram, TikTok, and Facebook, driving an average 78% increase in engagement within three months through organic content strategy and performance optimization alone. My role spanned end-to-end execution — from copywriting and video editing to graphic design, content strategy, and analytics-driven refinement. My work in-house consisted of, creating photo and video content, designing branded assets, and launching new experiences that directly increased visitor engagement and repeat traffic. One initiative resulted in a 40% increase in engagement and another drove a 30% increase in visitor interest during peak seasons. What sets me apart is my adaptability paired with execution. I’m comfortable moving between creative and analytical work, learning new platforms quickly, and communicating clearly with teammates and stakeholders. I use performance data to refine creative decisions, improve efficiency, and help teams scale without losing brand clarity. In fast-moving environments, this allows me to add value immediately — not after a long ramp-up. I’m always open to connecting with digital marketers, agencies, and in-house teams who value creative thinking, flexibility, and performance-driven work. If you’re building, evolving, or scaling your digital marketing efforts, I’d love to connect.

Country

United States

City

Baton Rouge

Industry

Marketing & Advertising

Skill

Brand Ambassadorship, Community Outreach, Generative AI Tools, Content Marketing, B2B Marketing, Direct to Consumer Marketing, SEO Copywriting, Marketing Analytics, Brand Strategy, Easily Adaptable, Digital Marketing, Client Relations, Canva, Brand Marketing, Presentation Skills, Email Marketing, Brand Management, Data Analytics, Business Analytics, Trend Research

Experience

Student Ambassador Intern

CareerAngel.Ai

2025-12 - Present · 10 mos

● Represent CareerAngel.AI across campus by engaging college students and recent graduates through outreach initiatives, presentations, and peer-to-peer education on AI-driven job search solutions. ● Promote platform adoption by clearly communicating product value, features, and benefits, translating complex AI functionality into accessible, student-friendly messaging. ● Collecting and synthesizing user feedback to support improvements in user experience, messaging, and platform positioning. ● Planning and executing awareness-building initiatives and events to increase visibility and engagement among target student audiences. ● Strengthening brand presence through authentic advocacy, relationship-building, and real-world demonstrations of the platform’s impact on the job search process. ● Developing hands-on experience in marketing communication, public speaking, and technology-enabled product promotion within a fast-paced, remote startup environment.

Content Marketing Strategist

Associate - Version 2 Agency

2024-12 - 2025-7 · 8 mos

Baton Rouge, Louisiana, United States

● Managed and grew 6+ client social media accounts across Instagram, TikTok, and Facebook, driving an average 78% increase in engagement within three months through organic content strategy and performance optimization. ● Led end-to-end content strategy and execution, overseeing copywriting, video editing, graphic design, and proofreading to deliver 15+ platform-optimized assets weekly aligned with audience and brand objectives. ● Established and maintained content quality standards, ensuring consistent brand voice, messaging accuracy, and SEO-aligned copy across all client deliverables. ● Orchestrated cross-platform content scheduling and campaign rollout, improving posting consistency and contributing to a 20% increase in engagement. ● Monitored social media analytics and KPIs, translating performance data into actionable insights that improved campaign effectiveness and increased overall ROI by 15%. ● Collaborated with internal teams and stakeholders to plan and execute data-driven social media campaigns aligned with client goals and measurable KPIs.

Marketing Specialist & Graphic Designer

Associate - Longue Vue House and Gardens

2023 - 2024 · 1 yr

● Developed photos and video marketing content used across the museum's Instagram, TikTok, and Facebook channels, contributing to a 30% increase in visitor interest during the high traffic seasons. ● Designed custom merchandise and graphics that enhanced brand identity and drove museum store sales. ● Conceptualized and launched five new themed experiences, including a 'Behind the Scenes’ tour, directly contributing to repeat guest visits and an increase of visitor engagement by 40%. ● Coordinated event prep and asset management to support marketing and admin functions.