Bianca Boucault

Strategic direction for the growth of the digital marketing area and expansion of operations in Latin America. Strategic leadership in competitive bidding processes and prospecting for large accounts. Acting as the agency's spokesperson on digital marketing issues, including participation in interviews, industry panels, and authorship of opinion articles. Development of proprietary tools and restructuring of internal processes to optimize the team's scale and productivity. Direct leadership of a multidisciplinary team of 37 professionals, focusing on a performance culture and talent development.

Leading a team of 30+ professionals in Latin America, overseeing more than 25 simultaneous campaigns across multiple sectors. Directly responsible for leading the strategy and innovation to deliver high-performance results for large-scale clients. Clients: PGMBM, Signify (Philips Lighting), Abivax, Abraço Cultural, Pimp My Carroça, Cataki, blued, Indeed, Vesta, Clever Leaves, AlertTrace, Taboola, Prêmio Zayed de Sustentabilidade, Betfair, Bitso, EBAC, GitHub, Funko, Miro, Norwegian Seafood Council, Ornament.Health, Preply, American Hardwood Export Council, Coinspaid, Pan American Development Foundation, Practicum, 10Bet, Better Collective, Celo, E-Residency, Buddy.ai, #Dating, Vitalk, Infobip, Cryptum, Lots Group, Opera, Avalanche, Abe Flores, British Council, Casio, Digital Green, Emma, Eth Conference, Dolby, LBX Overhaul, Sandisk, Whoosh, Amazon Flex, Alternativa Film, Cotton Council International, Fair Fashion, Blockforce, Bitso, Blink Map, IBJR, ManageEngine, Miro, Project Management Institute, Datacamp, Grupo Eletrolar, Admiral Markets, TMF, Snapchat, Synology, LightMetrics, Softswiss.

Campaign management across various sectors, serving clients such as Verbling, Quizlet, Philips Lighting, Indeed, GitHub, Miro, and Betfair. Strategic leadership in paid media, SEO, social media, influencer marketing, email marketing, and data analytics, integrating multidisciplinary approaches to deliver customized, high-impact results in multiple markets.

Management of paid media campaigns on social networks for Verbling, Quizlet and Mitipi in Meta Ads.

Managing media campaigns on Facebook, Instagram, Twitter, LinkedIn, and Google Ads, using tools such as Google Analytics, DoubleClick, and Salesforce to optimize performance and generate results reports. Clients: Fiat Chrysler Automobiles (Fiat, JEEP, Mopar), Google (GSuite, Google Cloud Platform), Helbor, Rebel, CNS Online, Pare Bem

• Elaboração do Planejamento Estratégico Anual • Relacionamento entre stakeholders • Representação da empresa perante ao Movimento Empresa Júnior (MEJ) • Gestão de diretorias

• Adequação da Identidade Visual • Desenvolvimento do site (www.biossistecjr.com.br) • Reforma da sede visando a melhora da comunicação interna (endomarketing) • Elaboração de vendáveis (camisetas e moletons)

• Elaboração do guia de visitas para a Monsanto - Itaí (SP) • Desenvolvimento do portfólio de serviços • Divulgação dos projetos sociais

Estruturação da área de Assessoria de Imprensa. Mapeamento de veículos. Levantamento de pautas. Estruturação de ferramentas de gerenciamento.

Análise físico-química das fibras de pinus e eucalipto na pesquisa “Compósitos de baixa-alcalinidade com matriz cimentícia baseada em óxido de magnésio e reforçada com fibras de celulose.” do Laboratório de Construções Rurais e Ambiência (CONSTRAMBI)