Bianca Baltrusaitis

During my internship at Elife, I gained extensive experience in various areas of digital marketing and social media management. Working with major clients such as Banco BMG and its affiliate Lojas Help, I developed essential skills and played a crucial role in several fronts, aiding my professional and personal growth. My main responsibilities included: – Creating original and engaging content for Banco BMG’s social media accounts as well as for their football teams’ accounts. – Developing content strategies aligned with goals and target audiences. – Using advanced writing techniques to maximize engagement and effectiveness of posts. – Actively managing consumer interactions on social platforms, ensuring prompt and efficient service. – Resolving customer queries, complaints, and feedback in a professional and friendly manner, reinforcing the brand's positive image. – Quickly adapting to the dynamic demands of an intelligence agency, managing multiple tasks and tight deadlines. – Participating in communication crisis management, developing action plans to mitigate negative impacts and preserve the client’s reputation. – Strengthening communication and interpersonal skills to effectively interact with clients and internal teams. – Developing a professional and confident demeanor to represent the agency and its clients in the desired tone of voice. – Advanced use of tools to monitor and analyze Banco BMG’s social media and associated profiles. – Extracting valuable insights on trends, sentiments, and consumer behaviors, enabling proactive strategic adjustments. – Enhancing writing techniques specifically for the social media environment, focusing on clarity, conciseness, and impact to avoid misunderstandings.

– Atendimento a clientes via aplicativo. – Controle de estoque e logística de produtos. – Pesquisa de satisfação do cliente.

Knowledge acquired through the following university courses: Data Analysis and Big Data, Branding, Integrated Communication, Public Communication, Studies and Environments of Organizations, Crisis Management, Globalization and Strategy, Languages and Aesthetic Relations, Narratives and Transmedia Production, Communication Business, Research and Public Opinion, Planning and Organization of Events, Strategic Planning of Public Relations, Multiplatform Content Production, Final Course Work, and Life & Career.