Bhumika Gupta Oberoi

Home cook blogger sharing healthy and easy recipes

Own and lead initiatives for Brand Marketing and Communications activities - press & media, digital marketing, internal communications, external agency management, event management client relationship management & email marketing. Planning & strategy for local initiatives with a focus on the global brand priorities. Work with various global and local marketing and business teams for implementing integrated campaigns. - Pan-India strategy & planning with a focus on multiple business priorities - Manage and drive end-to-end local and global campaigns - Data driven marketing analysis - Crisis communications and reputation management - Global and Asia Pacific experience - Experienced user of digital marketing platforms like Facebook Ads, Microsoft Dynamics, and Sales Force Marketing Cloud - Mentor, guide, highly collaborative and dependable - Fast track promotions and outstanding performance at every role - Self-motivated and excellent ownership skills - Ability to work on various projects at the same time

Part of the Marketing & Communications team for BCG India. Lead initiatives for both external and internal communications with a focus on press & media management, social & digital platform management, internal communications, client relationship management, email marketing, website management, external agency management & event management. - Core organizing member for various key projects like - TED@BCG 2019 in India and BCG’s 25 years celebrations - Experienced user of marketing platforms like Microsoft Dynamics and Sales Force Marketing Cloud - Working on the marketing communications for extending BCG’s presence in Sri Lanka

Day-to-day work included managing high profile national communication campaigns, pro-active and reactive communications, client servicing, media management, content development, budget management, strategy to execution, digital & social media. Part of the new business development team. Clients: International Union Against Tuberculosis and Lung Diseases, Abbott Medical Optics, IPE Global, US Pharmacopeia, Eli Lilly, Malaria Elimination Initiative, University of California, San Francisco and Cigna Health Insurance

Role included leading communications efforts for various healthcare, consumer health and development sector clients along with new business development for the healthcare sector. Worked on a pro bono project. Promoted to a managerial role in a year’s time for exceptional performance. Clients: International Union Against Tuberculosis and Lung Diseases, Essilor, Eli Lilly, World Health Organisation, HCG Hospitals, HealthifyMe and Canola Council of Canada

Role included assisting communications efforts for various healthcare, consumer health and development sector clients along with new business development research for the healthcare sector. Clients: Bill and Melinda Gates Foundation, World Health Organization, US Pharmacopeia, Eli Lilly, Takeda and FDI World Dental Congress

Worked as a Freelance Content Writer and Manager to deliver high quality content and manage a team of 5 writers. Content specialization included Press Releases, Tutorials, SEO and LSI content, generic blog posts, topic specific articles, proofreading and editing.

Worked as a columnist for this magazine for the column on Health. A few of my articles also made it to the cover story of the magazine. The magazine was earlier called 'Yours Youthfully'.

Worked in the Response Editorial Department of Times of India and also wrote for Education Times.

This course aimed to give a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.