Bryan H.

Categories: SaaS | Automotive Led top-of-funnel sales efforts for DealerSocket’s suite of SaaS solutions to auto dealers in designated territory. > Created consistent pipeline demand for DealerSocket product portfolio through a variety of lead generation activities including cold-calling, email, social and marketing-led programs. > Partnered with senior leadership and cross-functional team to develop and execute territory sales strategy. > Managed process from lead generation and product demos to contract negotiation and delivery handoff. > Utilized Salesforce and SalesLoft to identify and engage high value targets.

Categories: Executive coaching | Health and wellness | Publishing | Home services Worked with small businesses to help them solve basis to marketing challenges. > Digital: Demand generation strategy, execution, and analysis (web, email, social, re-targeting) > Media: Proposal evaluation and vendor negotiation > General: Brand strategy development, customer marketing planning, content generation > Other: Manage budgets, develop new business, negotiate contracts, and manage expenses

Clients: Mattress Firm | Tempur Sealy International | VCA Animal Hospitals | Gatorade Led team in strategy, sell-in and execution of data-driven marketing programs that drove qualified leads multiple channels (online, phone, in-store) > Utilized direct mail, email, paid search, social and retargeting tactics to generate demand and nurture leads along the customer’s path to purchase. > Leveraged multivariate testing and analytics to optimize customer journeys and KPI. > Managed key vendor relationships with responsibility for performance. > Consistently met revenue goals while efficiently utilizing team resources. > Regularly led meetings both internal and with clients/key vendors and directed QBRs. > Supervised one direct report.

Clients: Dr Pepper Snapple Group (DPSG) Led cross-functional team in development and execution of multi-dimensional shopper marketing channels in the Convenience & Gas (C&G) category for all DPSG brands. > Worked closely with sales team to create and present programs to customers. > Identified, selected, and managed new digital media partners to reach our target consumers. > Regularly participated in meetings with customers and DPSG marketing and executive leadership teams. > Led development and execution of DPSG’s b2b paid marketing program and trade show development. > Served as IN’s C&G center for excellence supporting new business activities in the C&G space. > Supervised one direct report.

Clients: Orkin | TXU Energy | AAA | LPL Financial | CAE/Simuflite | Reily Foods | Baylor Scott & White | Studer Group Led direct response marketing program strategy and execution for a variety of b2b and b2c clients. > Created multi-dimensional programs DR TV and radio, print, digital, mobile, direct mail, email, social and webinars to attract hand-raisers and nurture them to a qualified lead state. > Regularly performed direct response program audits to identify opportunities to grow revenue. > Managed vendor relationships and was held accountable for their performance. > Responsible for high client satisfaction and maintenance of financial health (revenue and profitability) > Active participant in agency’s Spherical Branding process for key accounts

Clients: FedEx Office | 7-Eleven | E&J Gallo | Treasury Wine Estates | Bimbo Bakeries USA | Dr. Oetker USA • Led development and execution of shopper marketing programs for retail and CPG clients. o Developed and activated strategic partnerships to create and execute engaging multi-channel national promotions. o Developed annual sales and promotional calendars for multiple retailers. o Managed vendor relationships with key media, production, and data partners. o Led meetings with internal teams, clients, and external partners. o Consistently increased client satisfaction scores and met revenue targets. o Supervised one direct report.