Bhavya Kapoor

As a Social Media Manager at Google Cloud, I spearhead the planning, execution, and refinement of social media strategies for the Indian market. With a focus on always-on content, campaigns, employee advocacy, and influencer programs, my responsibilities include driving engagement and building brand awareness across social platforms. I collaborate closely with internal and external stakeholders to provide trusted counsel and ensure that social amplification efforts and plans align with business objectives. I also lead and source social content development and curation efforts to establish a strong online presence for the brand. My firm due diligence ensures that all social media activities are fit-for-market, meet local needs, and capture local nuances. I regularly review and report owned content performance and learnings, while sharing best-in-class practices on social media and competitive intelligence with the team. Building strong relationships with influencers in India is another critical aspect of my role. By fostering authentic advocacy and brand love, I contribute to Google Cloud's continued success and growth in the region.

Successfully developed, supervised and conceptualised creative content strategies for digital media resulting in impactful and consistent digital marketing campaigns for the following brands. 1. Dettol 2. Moov 3. NIIT

Successfully conceptualised, managed and executed creative strategies for highly proactive digital marketing campaigns, paid and organic, for the following brands: 1. Facebook Business 2. Hike Messenger 3. RedFM 4. Sofy 5. Magic FM

Executed successful market research and extensive insight mining, on-ground and offline, for some of the biggest brands in India. Our team's research insights put brands directly in touch with the pulse of their consumer to help them tailor offerings in sync with wha the customer wants. Some of the tremendous brands I worked on were: 1. Swiggy 2. Royal Enfield 3. L'Oreal 4. PNB Metlife 5. Snapdeal