Bhavik Karwat
Sr Manager- Influencer & Retention Marketing @ Emcure Pharmaceuticals Limited
About
I’m a marketer who thrives at the intersection of creativity and analytics. With 6 years of experience—scaling campaigns for Dabur’s Sesa & Visconti and collaborating with brands like Netflix and Spotify—I’ve honed my ability to turn challenges into measurable wins through data-driven influencer strategies and retention automation. Who I am: ✅ Ownership-Driven: Built influencer ecosystems from scratch, slashed RTO rates with omnichannel tools (WhatsApp Commerce, chatbots), and designed Power BI dashboards to turn raw data into growth. ✅ Process Innovator: Reduced CAC and boosted LTV by streamlining workflows, securing influencer rights, and mentoring teams to prioritize quality over quantity. ✅ Entrepreneurial Spirit: A natural problem-solver who thrives in ambiguity—whether scaling retention programs or advising startups as a part-time strategist. When I’m not optimizing campaigns, you’ll find me experimenting with automation tools or brainstorming ways to merge storytelling with ROI. Let’s connect if you value humility, relentless curiosity, and results that speak louder than buzzwords.
India
Mumbai
Marketing & Advertising
Cohort Analysis, Contract Negotiation, Microsoft Power BI, Planning Budgeting & Forecasting, Celebrity Management, Performance Marketing, Revenue & Profit Growth, Affiliate Marketing, Ai Tools Expert, Retention Strategies, Data-driven Decision Making, Process Automation, Customer Retention, Strategic Partnerships, Briefing, YouTube, Partner Relationship Management, Build Strong Relationships, Influencer Outreach, Revenue Generation
Experience

Executive- Influencer & Retention Marketing | Ecom & D2C
Thane, Maharashtra, India
* Exceeded ROI & ROAS Targets: Achieved an ROI of 1.66 (10% above target) and a ROAS of 7.0 (150% above target) by optimizing influencer campaigns, leveraging data-driven insights, and prioritizing quality over quantity. * Retention Marketing: Drove a 31% repeat rate by personalizing customer communications, optimizing loyalty programs, and implementing strategic WhatsApp broadcasts. * Process Optimization: Streamlined agency onboarding, secured influencer content rights, and developed an influencer dashboard to enhance reporting and decision-making. * Leadership & Collaboration: Took full ownership of D2C retention and influencer marketing, empowering team members and fostering efficient cross-functional collaboration.

Director of Marketing
Bengaluru, Karnataka, India
* Scaled Influencer Campaigns: Managed campaigns for 100+ brands, including Netflix, Hotstar, and Spotify, achieving 1 billion+ impressions and a 9% average engagement rate. * Community Building: Onboarded and managed 100,000+ influencers, driving brand awareness and fostering a vibrant creator community. * Process Improvement: Implemented structured briefs, contracts, and agency onboarding processes to enhance efficiency and collaboration. * Strategic Leadership: Played a key role in scaling the platform, contributing to its recognition as a leading community monetization platform.

Marketing Manager
Mumbai, Maharashtra
* Proven experience in managing and supporting company pivots, including taking on additional responsibilities as required. * Successfully coordinated with influencers and creators to host key events, podcasts, and community-building initiatives on Discord. *Skilled in the area of Acquisition and experienced in creator onboarding and management.

Marketing Account Executive
Mumbai, Maharashtra, India
* Ensured preservation of brand integrity through management and oversight of Influencer marketing campaigns, ensuring consistency and quality across all segments. * Successfully executed over 10 marketing campaigns for well-known brands including Sugar, Yoga Bar, Hershey's, Slay Coffee, Bounce, and Baked Darzee. * Provided exceptional customer support, demonstrating a high level of dedication and commitment to customer satisfaction.

Managing Partner
A2M2 Kitchen
Mumbai, Maharashtra, India
Stand Setup serving finger sustenance and desserts. As the Managing Partner at A2M2 Kitchen for 3 years, I was responsible for the overall management and operations of the business. I developed and implemented strategies to increase profitability and customer satisfaction, while managing budgets and financial performance. I was responsible for hiring, training, and managing staff to ensure efficient and effective service. Through this role, I developed skills in time and people management, as well as accountability. I also oversaw food and beverage production, including menu development and execution. I established and maintained relationships with suppliers, vendors, and other partners, ensuring compliance with food safety and other regulatory requirements. I was dedicated to providing excellent customer service and addressing customer complaints or concerns, and continuously sought opportunities for improvement and innovation within the business.

Digital Account Manager
Mumbai, Maharashtra, India
At Skillwise Solutions, I was responsible for conducting market research and trend analysis to ideate effective campaigns for clients. I also prepared and submitted monthly reports to track progress and results. I planned and scheduled promotional activities in alignment with the brand aesthetic, and promoted online campaigns while managing budgeting to maximize return on investment. In addition, I developed and implemented campaign strategies, coordinating with internal and external teams. I also conducted keyword research and assisted with web development tasks, and designed basic creatives for campaigns to support marketing efforts.

Digital Marketing
Mulund
At Reach Networks, I was responsible for conducting market research to identify opportunities for growth and managing the company's online presence for various brands such as The Food Studio, Zumio Fitness, The Fitness Yard, Rewind Fitness, and GoCamle. I also handled client inquiries in a professional and efficient manner and prepared and submitted monthly reports for various brands. I was involved in planning and scheduling promotional activities in alignment with brand aesthetic and used social media analytics to identify opportunities for growth and improve campaign performance. My role at Reach Networks helped me develop a digital marketing mindset and brand management skills, with a strong focus on driving growth and engagement.
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