bhavesh daryani

digital optimisation manager

About

I am a data-driven digital marketer with a successful track record in attracting traffic, converting leads and retaining customers to increase revenue. Over the past 8+ years, I have helped start-ups and public-listed organisations receive a significant ROI on their digital plans, by leading high-performance teams and executing effective growth marketing (email/content/CRO/SEM/SEO) and marketing automation strategies. I currently work with ASB Bank (a subsidiary of Commonwealth Bank) to optimise its digital experiences and maximize customer delight as their Digital Optimisation Manager.

Country

new zealand

City

auckland

Industry

marketing and advertising

Skill

online advertising, social media marketing, seo, marketing strategy, digital marketing, web analytics, advertising, ppc, email marketing, social media, sem, wordpress, marketing communications, affiliate marketing, marketing, search engine optimization, search engine marketing, online marketing, pay per click, management, marketing automation, conversion optimization

Experience

sabbatical

travelling

2018-7 - 2019-2 · 8 mos

Took a long-scheduled, eight-month break to travel across 20 countries in Oceania, East/South Asia and Europe.

digital marketing manager

flexigroup new zealand

2016-6 - 2017-12 · 1 yr 7 mos

FlexiGroup (ASX: FXL) is a financial services company and NZ's largest interest-free cards and technology leasing provider. Its brands include QCard, Flight Centre Mastercard, Equico and FlexiRent. As the 2IC, my primary responsibility was to increase revenue by improving the performance of existing digital marketing activity and scaling our marketing automation efforts.

digital marketing specialist

rockettheme

2011-1 - 2012-2 · 1 yr 2 mos

RocketTheme is one of the leading theme providers for Content Management Systems like WordPress and Joomla. My primary goal as its Digital Marketing Specialist was to grow the business by engaging the existing user base and creating new channels to attract potential customers.

senior digital manager

eclipx group

2017-12 - 2018-6 · 7 mos

Eclipx Group (ASX: ECX) is a diversified financial services company based in Australia and New Zealand. Its brands include FleetPartners, GraysOnline and Eclipx Commercial. I joined Eclipx Group as part of the core team to launch Eclipx Commercial, a specialised commercial leasing unit to the New Zealand market. As its Senior Digital Manager, I was responsible for designing and implementing the digital & growth strategy for the business.

digital marketing manager

apeforest

2012-2 - 2014-6 · 2 yrs 5 mos

ApeForest was a digital marketing agency that consulted SaaS companies and start-ups catering to web designers/developers. I spent most of my time managing paid media, SEO and strategic partnerships for our key clients. My responsibilities included managing a multi-million dollar budget for SEM/PPC and tracking over 15 million visitors annually.

technology analyst

barfoot & thompson

2014-10 - 2016-6 · 1 yr 9 mos

* Barfoot & Thompson is New Zealand's largest privately-owned real estate company with 65 * branches and 1700 * salespeople. My responsibilities included managing tech migrations and special projects for the business.

digital optimisation manager

asb bank

2019-3 - Present · 7 yrs 7 mos

ASB are one of New Zealand's largest banks with over 1.6+ million customers. As part of the Digital, Data & Brand team, I am responsible for optimising the bank's digital experiences to maximise customer delight.

digital production co-ordinator

young + shand

2014-7 - 2014-10 · 4 mos

Young & Shand is one of NZ's leading creative and digital agencies with clients including Nestle, Fisher & Paykel Healthcare and New Zealand Rugby. I assisted the team at Young & Shand with their digital production which included scoping jobs and recommending solutions for on-going campaigns.