Mohit Bhatnagar

Key Responsibilities: Campaign Strategy & Planning, Campaign execution, MIS and Reporting, Weekly & Monthly Campaign performance review. Leading Digital media planning Team for SEA Countries. Responsible for complete cycle of Digital strategy, planning & buying and overall deliveries of campaigns' objective through the entire gamut’s of digital marketing media. Implementing new ideas around eventual Company Promotion. Maintaining & developing relationship with clients and publishers. Build up a Digital strategy to achieve the brand's marketing objective with fresh ideas, properties and best possible rates.

Leading Digital media planning Team for India and SEA countries. Responsible for complete cycle of Digital strategy, planning & buying and overall deliveries of campaigns' objective through the entire gamut’s of digital marketing media. Implementing new ideas around eventual campaign objective. Maintaining & developing relationship with clients and publishers. Discuss and recruit new publishers which suits to fulfill campaign performance. Build up a Digital strategy to achieve the brand's marketing objective with fresh ideas, properties like Impact and Running affiliate program on other channels. Closely working with Search & Social team to optimize the campaign properly. Analyze campaign performances through GA and Oracle and help publisher to optimize the campaign accordingly.

Leading Digital media planning Team for Upstox, 91 Cycles, Tata Tele and ICICI Group. Responsible for complete cycle of Digital strategy, planning & buying and overall deliveries of campaigns' objective through the entire gamut’s of digital marketing media. Key Highlights: 1. Budget Management: Successfully managed an annual budget of 350 crore across a diverse range of clients, encompassing both performance and branding initiatives. 2. Campaign Strategy: Developed comprehensive campaign strategies and plans that led to the successful implementation of marketing campaigns. These strategies likely included a mix of various digital channels to achieve specific objectives. 3. Diverse Industry Expertise: Oversaw campaigns in a wide array of industries including OTT, E- commerce, FMCG , BFSI, Automobile, Pharma, Construction, and more. 4. Performance Metrics: Ensured that campaign objectives were met by optimizing deliveries for increased subscriptions, leads, and sales. This likely involved setting and tracking key performance indicators (KPIs) specific to each client and campaign. 5. Team Leadership: Led a team of 10+ professionals across various practice areas such as search engine marketing, social media marketing, and programmatic advertising. 6. Innovation: Proactively tested and explored new platforms and tools to measure campaign output. 7. Escalation Management: Conducted root cause analysis for significant escalations to understand the underlying issues and implement preventive measures.

Key Highlights: 1. Digital Marketing Strategies: Successfully developed digital marketing strategies encompassing both brand and performance marketing. This includes overseeing a complete lifecycle for Non- premium mobile phone category. 2. Alignment with Business Goals: Collaborated closely with various business teams to understand their requirements and crafted campaigns that aligned with overarching business goals. Ensured that campaigns were designed to meet specific Key Performance Indicators (KPIs). 3. Performance Tracking & Optimization: Tracked and evaluated KPIs for brand and performance marketing activities across multiple channels (SEM, Display & Video, Retargeting, Email, SMS, Publishers, SMM). Made data-driven adjustments to optimize overall performance marketing effectiveness while staying within budget. 4. Social Media : Ensure social media strategies and online reputation management efforts, fostering maximum community engagement and providing timely solutions to customer queries within the specified TAT. 5. Team Management: Effectively managed team performance and progress, providing leadership and direction where necessary to ensure the team's success. Ensured all team members understood the team's objectives and worked cohesively to achieve them. 6. Vendor Relationships: Maintained strong relationships with vendors & agencies, while also actively seeking out new digital solutions that were relevant to the business.

Key Responsibilities: Campaign Planning, Campaign execution, MIS and Reporting, Marginmanagement New Publisher onboarding, Quality and Fraud Management. Planning of Campaigns and taking campaign live as per approved plan with campaign optimization and reporting. Managed campaign performance, On-boarding New Publishers, margin management, Revenue reconciliation with Finance Team, MIS and Revenue reporting. Deck preparation for Client pitches, Pre & Post campaign Analysis.

+ Pitch for New offerings to Media planners and Brand Managers + Making New Business Pitch with Brands and Agencies + Pro-active approach with the planners for new campaign panning + Responsible for PR and new connections with Media Planners + Media Planning & Analyzing and Optimizing campaigns. + Monitor vendor performance and ensured compliance to Service Level Standards. +Providing Optimization Solutions for All Media Plans. +Prepare approvals, Media Plan details and Budget Worksheets +Coordinating with Publisher and Media Buying teams +Complete End to End Campaign management.

+Media Planning +Analyzing and Optimizing campaigns. +Monitor vendor performance and ensured compliance to Service Level Standards. + Campaigns delivery strategies +Providing Optimization Solutions for All Media Plans. +Prepare approvals, Media Plan details and Budget Worksheets +Coordinating with Publisher and Media Buying teams +Complete End to End Campaign management. + Responsible for generating New Business + Making New Business Pitch with Brands and Agencies + Responsible for PR and new connections with Media Planners

Key Responsibilities: Mobile media strategizing, planning, execution, client servicing, relationship management, farming existing clients by providing innovative mobile solutions for performance marketing. Role: +Media Planning +Analyzing and Optimizing campaigns. +Monitor vendor performance and ensured compliance to Service Level Standards. +Pre and Post Campaign evaluation. + Campaigns delivery strategies +Providing Optimization Solutions for All Media Plans. +Prepare approvals, Media Plan details and Budget Worksheets +Coordinating with Publisher and Media Buying teams +Complete End to End Campaign management. +Hand zone experience on all analytical tools like Google Analytics, Appsflyr, Appsalar, MAT…

+New Publisher Acquisition, Negotiation and Management +Media Planning and Buying. +Analyzing and Optimizing campaigns/publishers for delivery and margins. +Monitor vendor performance and ensured compliance to Service Level Standards. +Prepare Campaigns delivery strategies +Providing Optimization Solutions for All Media campaigns +Coordinate with vendor partners and company and resolved all delivery issues. +Prepare approvals, Media Plan details and Budget Worksheets + Coordinating with Publisher and Media Buying teams +New Media Buying and Campaign Management +Supporting the internal teams in terms of Campaign Optimization +Conducting Pre mid and post campaign analysis