Kuldeep Bhardwaj

•Handling end-to-end P&L ownership of over $40M for Sumatra Island, covering multiple businesses including Corn Offtake, Corn Processing, Rubber, and Agri-Inputs •Built the business from scratch including team hiring, supply chain setup, factory construction for multiple commodities •Managed vendor selection and performance of warehousing and transport partners, reducing last-mile delivery costs and improving service SLAs by 25% •Built the offtake and supply chain business from ground up to $40M topline in 3 years •Disbursed over $100 million of rural credit and recovered 99.5% by setting whole new recovery frameworks and on-ground controls with rigorous tracking •Built complete Agri-Input business ecosystem in the region from 0 to 1300+ retailers, 35+ distributors, and 500 Micro-collectors for long-term farmer credits •Led a 250 MTs per day capacity greenfield processing unit project from inception to up and running in 15 months •Built and handled EUDR sustainability compliant and traceable supply chain for rubber commodity •Leading a team of 120+; 70 of whom are directly managed in sales, operations, and processing facilities, and 50 are in support functions e.g. finance, logistics, HR, data, IT, growth marketing, and admin etc.

• Managed ₹373 Cr ($42M) business across 5 liquor categories, leading retail expansion and revenue growth in alcohol-FMCG segment • Increased Rum category market share from 27.7% to 45.2% in 12 months • Developed and launched region-specific GTM strategies for brand portfolio across whiskey, vodka, rum, and gin • Created incentive programs, pricing strategies, and shelf activation initiatives for channel and retail growth • Oversaw execution of new product launches and redesigned trade marketing programs • Managed a portfolio of 16 brands across 5 categories, driving market share, NSV, and GM • Spearheaded the successful brand extension of Bagpiper Whiskey into the Rum category, achieving a significant increase in market share, showcasing strategic brand management and market expansion expertise • Implemented aggressive market penetration strategies, resulting in a 12% growth for the popular portfolio MS at the regional level.

• Managed ₹167Cr business for a 16 brands portfolio, leading retail expansion and revenue growth in alcohol-FMCG segment • Awarded the Best TL for delivering the highest MS in Popular Whiskey category in Karnataka • Maintained the highest market share of 86-87% in popular category across all regions

• Managed prepaid channel sales ~₹24 Cr and 1000+ outlets across Gurgaon region • Boosted SOGA from 7.3% to 14% and increased gross customer adds by 300% • Won “Best ASM – Q4 FY18” award for delivering the highest must-bill achievement (94%) • Developed retailer engagement programs and appointed new distributors to expand reach

• Providing solutions to improve KPI performance by drawing patterns through analyzing these data • Analyzing data pertaining to channel partner’s growth/de-growth in ROI, due to growth/de-growth in tertiary • Tracking progress by analyzing sales/site reports, visualizing patterns and devising strategies to increase VIL’s market share in the given area • Retailer Engagement Program – Devised the whole program

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