Bharathy Itnal

Director - Retail Platforms @ Nike

About

Strategic Senior Leader with a distinguished career architecting, managing, and scaling high-impact, product-led enterprise platforms for Nike, Walmart, and Nordstrom. Expert in leading global organizations of 100+ personnel through digital modernization, transitioning legacy monolithic systems into cloud-native, API-first, and event-driven ecosystems.  Proven track record in defining global target-state architectures for Order Management (OMS), Inventory Intelligence, and Multi-node Fulfillment to drive revenue and consumer experience.Strategic Leadership Pillars* Global Retail Strategy & GTM Execution: Omnichannel orchestration, O2O commerce (BOPIS, Ship-from-Store), and global multi-region expansion frameworks.* Strategic Growth, "Build vs. Buy" & M&A Support: Expert commercial/technical evaluator for next-gen vendor ecosystems, venture partnerships, and technology acquisitions* Architectural Strategy: Domain-Driven Design (DDD), Systems Thinking, Microservices, and API-first principles.* Agentic Engineering & AI Innovation : Scaling GenAI/LLM frameworks for operational automation and intelligent, high-availability decision-making.* Executive Leadership: Trusted advisor to stakeholders; managing 100+ person global organizations and multi-million dollar Opex/Capex.

Country

United States

City

Dallas-Fort Worth Metroplex

Industry

Retail

Skill

Retail, WMS Implementations, Multi-channel Retail, Omni Channel Fulfillment, DTC, Digital Transformation, Stakeholder Management, Customer focus, Product Requirements, User Interface Design, Presentations, Strategic Thinking, Analytical Skills, Product Vision, Product Strategy, Business-to-Business (B2B), Coaching, Leadership, Customer Journeys, Agile Application Development

Experience

Director - Retail Platforms

Nike

2024-6 - Present · 2 yrs 4 mos

Dallas-Fort Worth Metroplex

Own strategy and execution for Nike’s retail platforms, analytics and workforce management. Driving build vs. buy evaluations for GenAI/LLM-based retail solutions and AI Agents to automate complex workforce management workflows and operational task allocation. Partnering with operations and technology leaders to build next-gen AI enabled retail capabilities.

Director - Consumer Marketplace

Nike

2021-8 - 2024-5 · 2 yrs 10 mos

Bengaluru

Built and led a 100+ person technology team delivering various capabilities for Nike including Retail platform, Nike POS, Product Platform, Nike Events Platform. Responsible for defining GCC operating model, vendor management and buy vs build decisions. Held executive level responsibility for 100+ org including annual planning, quarterly reviews and operational budget control.

Director - Omni Channel Platform

Nike

2018-10 - 2021-7 · 2 yrs 10 mos

Portland, OR

Led teams that own marketplace platform that enable Nike’s multi node fulfillment solution on SAP S4 Fashion. The platform unlocks Nike's DTC capabilities to serve B2B customers and Nike Direct consumers at scale.

Director - Nike App at Retail

Nike

2016-6 - 2018-10 · 2 yrs 5 mos

Portland, OR

Owned strategy and delivery for O2O journeys on Nike's flagship app. Responsible for omni channel order management capabilities to support inventory visibility, reserve in store, BOPIS, Ship From Store.

Solutions Lead - Seamless Commerce

Nike

2012-4 - 2016-5 · 4 yrs 2 mos

Portland, Oregon Metropolitan Area

Defined and led omni channel digital commerce fulfillment and inventory solution for Nike’s customization platform (Nike By You) and Nike.com delivering seamless omni-channel capabilities on Sterling OMS.

Senior Engineer - Digital Order Management

Walmart

2010-9 - 2011-6 · 10 mos

San Francisco Bay Area

Senior engineer specializing in Sterling Commerce OMS.

Solutions Design Lead - Cross Channel Order Management

Nordstrom

2007-9 - 2009-10 · 2 yrs 2 mos

Greater Seattle Area

Lead a team of consultants for Nordstrom's cross channel solution using IBM Sterling Commerce OMS. Was responsible for * Solution Design for omni channel fulfillment * Running solution workshops with business and IT stakeholders * Requirements analysis and scoping

Lead Solutions Consultant

Infosys

2001-6 - 2009-9 · 8 yrs 4 mos

US, India, Japan, Singapore, Germany, UK

Lead multiple implementations of Sterling Commerce for companies like Nordstrom (US), Toshiba (Singapore), Toshiba(Japan), Motorola (Germany), Argos (UK) Managed teams across multiple locations through requirement gathering to go-live and post go-live support. Conducted requirements workshops and defined business processes in conjunction with business operations and IT teams. Supported pre-sales, requirements analysis and estimation for OMS and retail clients

Lead Solutions Consultant

Infosys

2006-11 - 2007-9 · 11 mos

Bengaluru Area, India

Set up the retail practice including road-mapping, hiring and managing multiple engagements in Europe and Middle East.

Lead Solutions Consultant - WMS

Toshiba

2005-3 - 2006-10 · 1 yr 8 mos

Singapore and Japan

Lead a team of Sterling WMS consultants to implement a global WMS solution across Singapore and Japan.

Project Manager - WMS

Motorola Mobility (a Lenovo Company)

2003-5 - 2005-2 · 1 yr 10 mos

Flensburg Area, Germany

Implementation of Yantra WMS solution for a fully automated warehouse.

Team Lead - OMS

Argos

2002-3 - 2003-5 · 1 yr 3 mos

Milton Keynes, United Kingdom

Lead a team to implement Yantra (Sterling) OMS for Argos's stocked in line of business.

Technical Lead

Arcot Systems

2001-7 - 2002-3 · 9 mos

Bengaluru Area, India

Tech lead for "Verified By Visa" features.

Senior Software Engineer and Team Lead

BMC Software

1998-3 - 2001-6 · 3 yrs 4 mos

India, US

Team lead for BMC Patrol suite of system management tools. Lead an engineering team that was responsible for delivery of various releases of the product Responsible for design and code reviews