Bharat Gambhir

-Led the performance marketing & CRM vertical to scale revenue from D2C website hosted on Shopify -Increased website revenue by 2.5x in 6 months by pricing strategies, defining sale constructs and funnel optimization -Optimized SKU profitability of 20+ products through data-driven analysis -Improved repeat purchases by 78% through data hyper segmentation, marketing automation, and strategizing and executing brand love campaigns to improve customer loyalty

• Leading all the marketing initiatives to scale the business efficiently on brand’s D2C website • Responsible for Performance Marketing, Email Marketing, Whatsapp Marketing, Influencer Marketing, Collaborations, etc. • Defined WhatsApp & email automation flow for customer’s pre & post purchase journey • Collaborated with mutiple brands to benefit our customers more by offering them attractive cashback & discounts • Researched and onboarded multiple CRM & marketing software to streamline the processes

Developed Digital Marketing Strategies for clients across Industries like D2C, B2B, service End to end execution of digital marketing campaigns from making strategies to analyzing results Managed Digital marketing campaigns with multiple objectives such as App Install, Purchases, Web App Install, Lead Generation, etc. Handed a purse of Approx. Rs. 2 Cr. Monthly to achieve digital marketing results by leveraging multiple channels such as Facebook, Google, Snapchat, GPay, etc. Used various analytics tools like Google Analytics & Appsflyer to analyze campaigns’ performance Created visually appealing dashboards to present the results of the campaigns to the client

Strategized marketing campaigns for new product launch for the clients Did TV, Print & Direct marketing media spends review for the clients and suggested ways to strengthen their process Evaluated TV advertisement deals for clients basis baseline deal rates

Conducted secondary research on Digital Fan Engagement Strategies in the different sports leagues worldwide to benchmark the strategies for upcoming tournaments Developed digital and innovative fan engagement strategies for multiple clients of the sports industry

End‐to‐end development of content and digital strategy and handling digital assets including LinkedIn, IG, FB, and Twitter. Pitched, Generated Leads, and end-to-end managed the CXO Leadership talks including Rolls Royce, Renault, Myntra, and many more to develop a culture of thought and leadership at MICA. Ideated & Executed the first MICONCLAVE (The HR Conclave). Conceptualized and Executed promotional and engagement activities including Campus Contests, Podcasts, and Video Testimonials. Handled the online logistics for all Industry Speakers’ Session.

To Enhance User Experience and User Interface Play tested 240+ levels of the game in the pipeline to make observations on graphics, loading time, and other facets of the game Did App Store Optimization of multiple games and suggested top performing keywords to be incorporated in On-Meta Data in Google Play Store/App Store to boost organic downloads Conducted A/B Test Analysis of Push Notifications of the year 2019-20 in order to understand the better performing variants of retention strategies Conducted Lapsed Player Campaign to gauge the understanding of why they left the game and formulated strategies to Retarget them Meme Marketing for Product(Game) in the pipeline to increase engagement on Social Media Platforms and boost App downloads Did primary research, secondary research, Competitors’ Analysis, and used software like Balsamiq and Canva for preparing Product Requirement Document for an internal product