Bharadwaj N

AEM Tarrget Developer @ BMO

About

With over 4 years in Adobe Experience Manager (AEM) Target, I specialize in optimizing A/B testing, personalization, and targeting strategies for enhanced user engagement and increased conversion rates. My expertise spans Adobe Target functionalities, including audience segmentation and multivariate testing, creating impactful digital experiences. Proficient in HTML, CSS, and JavaScript, I customize AEM Target solutions for optimal user interactions. Strong in data analysis, I derive actionable insights for improved campaign performance. A collaborative communicator, I seamlessly integrate with cross-functional teams, fostering innovation and project success. Proven client interaction skills ensure satisfaction and project

Country

Canada

City

Toronto

Industry

Banking

Skill

Adobe Experience Manager (AEM), JavaScript, Core Java, HTML5, Cascading Style Sheets (CSS), Adobe Target

Experience

AEM Tarrget Developer

BMO

2021-1 - Present · 5 yrs 9 mos

Toronto, Ontario, Canada

Led AEM Target integration, achieving a remarkable 90% increase in website conversions. Conducted effective A/B tests, refining user journeys for higher click-through rates. Collaborated on user-friendly AEM Target integration with the front-end team. Applied front-end development skills to enhance components, improving user experience. Teamed with marketing for visually stunning campaigns, achieving record customer engagement. Regularly analyzed AEM Target data, providing practical suggestions for campaign optimization and improved user engagement.

Adobe Target Developer

Rogers Communications

2019-2 - 2020-12 · 1 yr 11 mos

Toronto, Ontario, Canada

Led seamless AEM Target integration with front-end tech, contributing to an appealing user interface. Pioneered AEM Target implementation, driving a 90% conversion rate increase through front-end optimizations. Executed comprehensive A/B testing for improved user journeys, boosting click-through rates and front-end performance. Collaborated with the front-end team for cohesive AEM Target implementation. Teamed with marketing on targeted campaigns, achieving unparalleled customer engagement through front-end design. Regularly analyzed AEM Target data, extracting insights for enhanced user experience and optimized campaign