Bhakti Muchhala

Marketing Executive @ J L Morison

About

• Passionate about all things products, brands, business & strategy. • Always up for learning something new!

Country

India

City

Mumbai

Industry

Consumer Goods

Skill

Social Media, Ecommerce , Brand Management, New Product Development, Influencer Marketing, Consumer Research, Marketing Strategy, Market Research, E-commerce , Brand Strategy, Product Marketing, Media Planning, Digital Campaigns, Editing, Strategy, Marketing Management, Marketing Communications, Branding, Sales & Marketing, Cataloging

Experience

Marketing Executive

J L Morison

2023-7 - Present · 3 yrs 3 mos

Mumbai, Maharashtra, India

Intern

NIVEA INDIA

2023-5 - 2023-6 · 2 mos

Mumbai, Maharashtra, India

MBA Summer Intern

Kaya Limited

2022-5 - 2022-6 · 2 mos

Mumbai, Maharashtra, India

Research Intern

Indian Institute of Technology, Delhi

2020-12 - 2021-3 · 4 mos

Worked on a project titled "Psychoeducation in Rural India" to educate & create mental health awareness amongst the rural masses of Rohtak & Jhajjar in Haryana, India.

Marketing Executive

Ecommerce Startup

2019-5 - 2019-12 · 8 mos

Mumbai

• Developed marketing strategies for customer acquisition and retention; brought in new & innovative ideas thereby developing USPs • Planned & executed ATL & BTL marketing activities • Designed, drafted & edited communication materials for Newspaper Advertisements, Brochures & other promotional content while coordinating with external agencies • Generated consumer insights thereby focusing on streamlining customer journey & customer centricity • Maintained & handled social media accounts on Instagram, YouTube & Facebook • Assisted in support functions like E-commerce & CRM