Brandon Gordon
Brand Marketing Lead @ JPMorganChase
About
Brandon Gordon is an experienced Marketing Lead with a background in brand marketing and content strategy. With a proven track record of delivering measurable business results, Brandon has excelled in roles at global industry leading companies such as JPMorganChase, NBCUniversal, and Amazon. His expertise is built on driving innovative multichannel marketing initiatives and purposeful storytelling to enhance brand presence and drive engagement. With a Master's degree in Journalism from Columbia University and a Master's degree in Integrated Marketing from New York University, Brandon brings a unique blend of creativity and strategic thinking to every project he undertakes. His leadership style encompasses his core values of humanity, ingenuity, & authenticity.
United States
New York City Metropolitan Area
Marketing & Advertising
Creative Content Creation, Agency Management, Storytelling, Agency Mangement, Brand Marketing, Production Management, Brand Management, Marketing, Social Media, Event Management, Photography, Social Media Marketing, Advertising, Video Editing, Video Production, Adobe Photoshop, Lightroom, Google Analytics, Spredfast, Final Cut Pro
Experience
Brand Marketing Lead
JPMorganChase
New York, NY
Graduate Student
Columbia University
New York, New York, United States
Marketing Specialist
NBCUniversal
New York, New York, United States
Account Manager
Amazon
New York, New York, United States
Graduate Student
New York University
New York, New York, United States
Social Media Marketing Strategy Intern
Viacom
New York, New York, United States
Produced and executed the 2017 Black History Month social media campaign Planned 3 months of daily promotional posts for the BET Experience 2017 event across all platforms Composed and updated the yearly social media calendar Scheduled and posted on all channel social platforms under the BET Networks umbrella Crafted on-brand messaging for the social platforms for campaigns and television shows Conducted online outreach and promotion using Facebook, Twitter, & Instagram
Events Management Intern
Canon USA
Melville, NY
Interned in the Canon Live Learning department Proposed o the senior management a brand new set of photography class offerings to reach a wider audience and successfully had it implemented Contributed to marketing efforts that increased sales for class registrations Assisted with event planning and registration; Executed marketing efforts and completed marketing briefs Conducted marketing briefs and sales analysis brief; Created social media copy Researched social media trends and emerging markets; Conducted event operations management for upcoming classes
Brand Ambassador
Amazon
Stony Brook, NY
Selected as the first-ever Amazon Brand Ambassador for SBU Created and executed events promoting brand awareness; Increased student prime membership Maintained and monitored the Amazon@SBU social media channels; Generated content for the national Amazon Student social media channel Managed marketing & communication initiatives; Distributed promotion gear strategically on campus Collaborated with several organizations to reach a diverse target audience
Legal & Compliance Summer Analyst
Morgan Stanley
New York, New York, United States
Assisted the Wealth Management and Merchant Banking & Real Estate teams Created bi-weekly newsletters on ethical issues within investment banking compliance Updated the company compliance operations manual, style guide, and the Legal & Compliance information database portal Conducted cross border licensing testing and ensured international compliance
Communications Intern
Nikon
Melville, NY
Collaborated in the execution of the #IAmGenerationImage campaign & contest Reviewed production plans, organized timelines, product consignments for events, and reviewed press releases and advertorials before publishing Evaluated all customer creative for advertising campaign & provide feedback to management. Coordinated PR agencies on changes to the creative. Worked directly with the communications team on approval for social media changes and product advertisements Created reports on the status and feedback of current campaigns and advertisements
Education
Columbia University
Journalism
New York University
Integrated Marketing: Digital Marketing
Stony Brook University
Business Management
Stony Brook University
Political Science
Brandon Gordon's Contact Information
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