Bez Farzad

Director of Sales And Business Development @ GNC

About

Entrepreneurial and results-focused professional with over 14 years of experience as a franchise owner at GNC. Demonstrated expertise in business-to-business (B2B) and business-to-consumer (B2C) operations, direct sales, and health and wellness retail. Committed to fostering meaningful relationships with customers and vendor partners while driving business growth and maintaining operational excellence. At GNC, efforts are centered on delivering exceptional customer service, managing daily operations, and staying aligned with industry trends to ensure sustainability in a competitive retail space. With a strong background in business administration, emphasis is placed on creating value through innovative strategies, efficient inventory management, and a customer-centric approach.

Country

United States

City

Irving

Industry

Retail

Skill

Business Development, Customer Relationship Management (CRM), Account Management, Analytical Skills, Data Analysis, Financial Analysis, Business Analysis, Business Growth, Customer Satisfaction, Vendor Management, Franchising, High Performance Teams, Operational Excellence, Exceeding Customer Expectations, Profitability Improvement, Profitable Growth, Market Planning, Vendor Negotiation, Cost Efficiency, Leadership

Experience

Director of Sales And Business Development

GNC

2011-4 - Present · 15 yrs 6 mos

Dallas-Fort Worth Metroplex

• Directed sales strategies for GNC franchise locations in the Dallas/Fort Worth Metroplex, focusing on both B2B and B2C markets. Managed Inventory and Vendor relations to maximize growth and profitability. • Leveraged 20 years of sales experience to drive business development initiatives and enhance customer engagement. • Collaborated with cross-functional teams to optimize product offerings and improve overall sales performance.

GNC franchise owner

GNC

2010 - Present · 16 yrs

Operated and scaled multiple franchise locations, consistently achieving top-tier sales performance. Grew Sales Volume from 4.7M avg per year (2018-2020) to 6.4M (2021-2023) avg per year. Member of GNC’s Million Dollar Store Achievement Club for outstanding revenue generation. Led strategic efforts to grow revenue through targeted marketing, team development, and upselling strategies. Recruited, trained, and managed employees to ensure consistent brand experience and high customer satisfaction. Oversaw all inventory and purchasing operations, optimizing stock levels and reducing shrinkage. Built and maintained vendor relationships to negotiate pricing and ensure timely deliveries. Drove profitability through margin improvements, operational efficiency, and cost control.