Beyza Kilicarslan

Assistant Media Planner @ Publicis Groupe

About

Results-driven marketer with experience developing insight-led brand and digital strategies across B2C and B2B sectors. Certified Scrum Product Owner, recent graduate from Master of Marketing from the Schulich School of Business with a focus on consumer behavior, analytics, and strategic planning. Recognized as a national finalist in the Canadian Marketing League, with a passion for combining market research, data analytics, and creative problem-solving to craft strategies that drive measurable growth and long-term brand value.

Country

Canada

City

Toronto

Industry

Marketing & Advertising

Skill

Media Strategy, Marketing, Digital Strategy, Brand Strategy, Project Management, Marketing, Digital Strategy, Brand Strategy, Project Management, Consulting, Market Research, Market Research, Communication, Presentation Skills, Organizational Skills, Paid Media Advertising, Go-to-Market Strategy, Agile Methodologies, Statistical Software, Content Marketing

Experience

Assistant Media Planner

Publicis Groupe

2025-10 - Present · 11 mos

Toronto, ON

Digital Marketing Specialist

Star Crane

2023-5 - 2025-7 · 2 yrs 3 mos

Toronto, Ontario, Canada

Marketing Communications Coordinator

2022-6 - 2022-8 · 3 mos

Toronto, Ontario, Canada

Market Strategy Specialist

Lella Kİds

2020-6 - 2021-7 · 1 yr 2 mos

Istanbul, Turkey

Marketing Coordinator

2018-7 - 2018-10 · 4 mos

Cambridge, England, United Kingdom

Research Assistant

İstanbul Üniversitesi-Cerrahpaşa

2017-5 - 2018-6 · 1 yr 2 mos

Cerrahpaşa Medical Faculty, Istanbul, Turkey

Education

Schulich School of Business - York University

Marketing

2024-9 - 2025-8 · 1 yr

- Ranked #1 in Canada in Master of Marketing Programs by QS - Dean's Entrance Scholarship, $8,000 - Best Club Award, Schulich Marketing Association (Associate Director) - Academic Leadership Award, MMKG 2025 - National Finalist, CML Case Competition (Kraft Heinz, Microsoft, General Motors)