Betul Ceviz Ural

A design and product development professional with over 16 years of experience across men’s wear categories. Experienced in managing the full product lifecycle, from collection planning and development to fit, quality, cost, and production processes.Strong background in developing high-volume, commercially driven collections, with a focus on aligning design with market needs. Combines trend analysis with customer insights and sales data to support product strategies and brand growth.Experienced in team management and cross-functional collaboration, working closely with design, buying, planning, and production teams to ensure smooth execution and on-time delivery.Actively engaged with international suppliers and production networks, with regular participation in global fairs and market visits to stay up to date with trends and innovations.Focused on delivering collections that balance design, functionality, and commercial success while contributing to long-term brand value.