Anditasari Baety Nirbaya

- Manage end-to-end content production across TikTok, Instagram, and Shopee Video (ideation, scripting, execution) - Develop content strategies aligned with campaign objectives and target audience - Contribute to monthly Instagram key visual development to maintain visual consistency and brand alignment - Plan and support execution of TikTok Live sessions (3x per week) to drive engagement and product visibility - Handle brand partnerships, KOL collaborations, and affiliate programs for campaign support - Operate and optimize multi-platform e-commerce (Shopee, Tokopedia, TikTok Shop, etc.) across 100+ SKUs - Execute campaign setups including pricing, vouchers, banners, and product visibility optimization - Run and optimize Shopee Ads to improve product visibility, traffic, and click-through performance - Monitor content and sales performance, providing insights to support ongoing campaign optimization - Conduct competitor and trend research to inform content and campaign planning - Collaborate with cross-functional teams to ensure smooth campaign execution

- Create engaging short-form content for TikTok and Instagram focused on beauty, skincare, and lifestyle - Produced 150+ videos using trend-based and audience-driven content strategies - Achieved 1M+ total views and high engagement through relatable storytelling and platform trends - Collaborated with 10+ local beauty brands through campaign-based partnerships and UGC content - Analyze content performance to refine content direction and improve audience engagement

- Reviewed 500+ e-commerce listings per shift to ensure policy compliance and content accuracy - Achieved and maintained >95% data accuracy rate in daily moderation tasks - Documented and reported flagged content based on internal guidelines and policy updates - Used proprietary TCS tools to moderate, annotate, and categorize listing content - Collaborated with internal teams to resolve content disputes and improve listing quality - Contributed to regular process documentation updates and workflow efficiency improvements

- Managed Instagram content planning using Notes and execution using Canva & CapCut - Created engaging posts to promote pre-order menus and boost awareness - Handled DM inquiries, promoted user-generated content, and tracked engagement - Increased weekly pre-order by 30% in 2 months through relatable story content - Listed on GoFood & GrabFood, before optimizing to pre-order system to reduce operational cost

- Research assistant in the project entitled “The Color Analysis of Noodle Made from Modified Cassava Flour”, “Healthy Noodle with Mocaf Flour Substitution and Spirulina Fortification to Increase Protein Levels”, and “Exploration of Chemical Properties of Mocaf Flour Raw Noodles with Addition of Extracts Basil (Ocimum sanctum L.) and Spirulina (Spirulina platensis) leaves - Conduct laboratory tests which include color tests, antioxidant tests, and sensory tests - Create a new product formulation, namely high protein noodles - Prepare new product patent files - Prepare financial reports (SPJ and LPJ)

- Quality control in the production process includes checking raw material, checking raw water temperature and sealer temperature, product packaging, and checking warehouse stock - Work on daily quality control reports (filling data entry, reporting, and archives)