Betty Saponar Marvazi

As the President of Remote Legal Staff, I’m proud to be leading a team that’s transforming how law firms manage their staffing needs. At RLS, we provide highly trained virtual legal professionals across various roles, from intake and case management to legal assistance. Our adaptable and transparent management system ensures that each law firm we work with has the right team in place to drive productivity and streamline operations. We are committed to becoming the go-to staffing solution for lawyers, and we take immense pride in building and managing a high-performing team. Our goal is not only to provide exceptional value to our clients but also to create the best possible workplace for our staff and internal team, fostering a culture of growth, innovation, and success.

As the COO of Promoshin, I help lead a full-service video content production company trusted by brands around the world. We’ve had the privilege of working with over 8,500 global brands, including industry leaders like Uber, BBB, Kaiser, NASA, Intuit, Pfizer, Verizon, Dunkin Donuts, Anheuser-Busch, Capital One, Comedy Central, FOX, Harvard, and Boston Medical Center. Our expertise spans across a variety of video styles, from 2D and 3D animation to live-action, ensuring that every brand can effectively and engagingly communicate their message to their audience. At Promoshin, our commitment goes beyond creating exceptional video content. We’re also dedicated to fostering a culture that makes Promoshin the best place to work for our internal team—where creativity, collaboration, and growth thrive every day.

Lead the strategy for the Proactiv website (US & Canada). Build out a roadmap balancing initiatives to improve new customer conversion and existing subscriber retention and LTV. Collaborate closely with marketing to reduce CAC & improve marketing efficiency. Manage a team of awesome product managers. Increased conversion rate 10% within 6 months. Launched a/b testing process, reporting cadence.

As director, I ruthlessly prioritize the roadmap to build the highest impact projects that drive growth, across acquisition and retention experiences. I partner closely with data, marketing, finance, CX and other cross-functional leaders to drive new products to market. My team launches products focused on innovating existing funnels through a/b testing and experimentation, creating new funnels for growth and enabling marketing to experiment. Responsible for leading major cross functional initiatives like price increases and new membership offerings.

Product owner on the Growth team. At FabFitFun, I support customer acquisition & retention efforts through funnel optimization & constant experimentation on our sign up, cancel & reactivate customer experiences. I love digging deep into data & close collaborating with my marketing partners to identify features that will have the greatest impact. I own the Growth roadmap and ensure stakeholder alignment for Growth initiatives. I also manage our referral programs and have grown our referred subscriber base two-fold since starting, significantly reducing our customer acquisition costs.

PM on growth & ecommerce pods. Responsible for referral initiatives on growth & improving our flash sale customer experience. As a PM, I focused on adding opportunities to increase revenue throughout the customer lifecycle.

As Studio System product manager, I oversaw the Gracenote LA flagship Studio System subscription web, mobile and enterprise apps, which service clients across the entertainment industry, including studios, talent agencies, production companies and TV networks. My responsibilities included managing the site's roadmap and determining new features that were a balance of revenue drivers and experience enhancements, based on overall product strategy & vision, customer feedback, executive goals, user segmentation and prioritization, etc, Product management duties also included mobile app development and responsive site design for mobile optimization. I also managed ResearchTV, a web app which enables subscribers to research domestic television and online streaming airing information in support of auditing, media planning and rights management.

•Created and managed go-live planning deliverables, including team role and responsibility matrices, implementation plans, go/no-go checklists, and 90/60/30/5 day readiness assessments •Executed project management activities, including resource and project timeline planning, issue tracking and weekly executive level status reports. Escalated critical program risks and issues to leadership, and developed mitigation plans, ultimately supporting a successful system implementation. •Performed assessment of operational readiness to determine program health, risks and issues prior to system implementation go-live. Presented findings and recommendations to executive leadership, including the executive Program Directors. •Supported client leadership team with executive level presentation creation •Led design sessions with client and translated client business requirements into functional documentation for design of the California Unemployment Insurance Modernization project •Performed project management activities including resource and timeline planning, issue tracking and risk management •Managed functional design of report logic, data layer mapping and business information integration to create a data warehouse for the California Association of the Courts •Tested the data warehouse through the full life cycle from requirements gathering to product release •Led client review of the statewide reports, while standardizing the change request process and maintaining product scope •Advised client on issue identification, and collaborated closely with the development team to provide expected resolutions

• Led the maintenance of the Retail Rates Management, Centralized Rates Management and Floor Rates Management Systems to reflect rates agreed upon by the client • Distributed rate modification notices to clients and directly addressed subsequent concerns • Reconciled the contact database of over 1,000 customer accounts to ensure continued communication

• Managed cash flow and invoice reconciliation daily to minimize losses • Addressed invoice inquiries and maintained positive relations with customers • Proposed user friendly improvements to the Retail Card Order System and presented recommendations to management