Bettina Emich

Head of Sourcing & Knitwear Development @ A.P.C.

About

A knitwear expert for 26 years, trained at Chanel and with 24 years of experience at A.P.C., I transform a creative vision into a well- executed, controlled, and profitable product. Sales for my collection built knitwear into a key category and top 3 product line for the brand.Reliable and flexible, I ensure technical and financial feasibility while passing on my expertise to young talents and coordinating collaboration between design and production.

Country

France

City

Paris

Industry

Apparel & Fashion

Skill

Knitwear development: yarns, materials, structures, techniques, Negotiation strategy & price optimization, Cost, margin, and budget management, Knitwear development: yarns, materials, structures, techniques., International sourcing & supplier management, Visual research, mood boards, trend monitoring, and fabric innovation, Coordination of Art Direction, Styling, Factory, and Production, Product development, prototyping, and fitting, Team management, Trilingual: French, English, German. Basic knowledge of Italian.

Experience

Head of Sourcing & Knitwear Development

A.P.C.

2021-1 - Present · 5 yrs 9 mos

- Overseeing the development of men’s and women’s knitwear collections (4 collections/year). - Research and selection of materials, yarns, suppliers, and innovations. - Product development, technical coordination, and cost/quality optimization. - Overseeing special collaborations with designers and artists (e.g., C. Deneuve, C. Chesnais, J. Birkin, N. Ramsey-Levi, Tame Impala, A. Barbier). - Management of a team of 2 people

Senior Knitwear Product Manager

A.P.C.

2010-1 - 2020-12 · 11 yrs

- Development and management of the men’s and women’s knitwear line (6 collections/year). - Oversaw the development of A.P.C. collaborations with V. Seward, K. West, and Louis W. - Oversaw all stages: sourcing, prototyping, fitting, pricing.

Senior Knitwear Product Manager / Vanessa Seward

A.P.C.

2014-1 - 2016-12 · 3 yrs

Creation of the identity and management of the knitwear line as part of the brand’s launch and development (4 collections/year)

Knitwear & Jersey Product Manager

A.P.C.

2002-5 - 2010-12 · 8 yrs 8 mos

- Development of the main men’s, women’s, and children’s lines (4 collections/year). - Oversaw patterns, fabrics, and colors, particularly for the Madras line designed by J. Odgen.