Saurish Lahiri (Saul)

Lead designer - CIBC Intranet

Function and Responsibilities: Established the practice of weekly design sprints by collaborating with product managers, data analysts, and developers and manage inbound design projects and come up with creative design solutions to help achieve business metrics. Led the design research team at PayU and drove research projects for all business lines in the company. Conducted a variety of user research studies for my firm by using quantitative and qualitative research techniques to build new products and improve the existing ones. Conducted workshops and trained employees on how to plan and moderate user research and it’s importance in business. Organized and maintained an in-house user research testing lab to conduct systematic

Function and responsibilities: Designed and launched India’s prime “buy now pay later” credit product. Created on-time exemplary quality design deliverables for in house products to achieve key business metrics. Analyzed complex objectives by breaking them into smaller bits a product level into manageable components and understand the logical connection between them and to effectively evaluate design options. Collaborated with teams, cross-departmental experts and relevant stakeholders to achieve set objectives and create clear and consistent documentation that helps communicate design intent and contributes to knowledge management.

Redesigned company website to create mobile-responsive webpages to optimize sales and promote new products, creating a seamless experience for the customers across all devices. Worked with marketing team to create banners for ad campaigns for different brands in the company. Managed content and communication for multiple marketing campaigns in the company.

Mission Exam is a startup based in Kolkata which provides various online test platforms to train students for IIT JEE and other competitive examinations My responsibilities: - User profiling and Identify analysis of students applying for entrance examinations - Analysing website visits, creating market segments using in house analytic tools. - Increase client acquisition through interviews and seminars for top schools in the city. - Social media marketing and lead generation.