Betsy Renwick

Full service knitwear design studio for all aspects of knitwear design from initial sketch to first proto, sourcing and production. Specializing in higher end mens and womens contemporary knitwear in cashmere, cashmere blends and Italian yarns. Particular strengths are developing strong trend driven colour palettes and designing product to specifically fill customer needs.

Responsible for design, tech and development of all products; knits and sweaters to swimwear and cold weather. Collaborate with Designer Owner on all aspects of core products. Complete daily follow up on all aspects of product development, from initial concept, tech pack, sales sample to final production. Liaise with outerwear, sock, shoe, watch and Japanese licensee's approving and correcting product to maintain the Psycho Bunny aesthetic. Initiate all trend and colour boards, and graphics for use by licensees. Design and development of exclusive product for key retailers. Frequent travel to Peru to oversee seasonal development. Involved in pricing and line planning.

Freelance Mens Design Director for 10 years. Design a contemporary menswear collection of knits and sweaters marketed towards mens specialty stores. Particular strength is working one on one with department store buyers designing unique product for each store. Yarns include cashmere, cashmere blends, Italian yarns for sweater and knit design. Currently sold to Barneys, New York and other specialty retailers. Extensive worldwide travel experience.

Freelance designer for all knit and sweater products. Selected and coloured all Greg Norman signature prints. Extensive worldwide travel with Greg Norman team for sourcing and product development trips.

Solely responsible for reinterpreting Hugo Boss and Falke designs for US market. Extensive European travel.