Beto Galvan

Responsible for driving Own Brands growth thru category management and product innovation by: - Establishing our action plans across merchandising growth levers (placement, pricing and promo) - Leading the execution of product work on our existing brands to deliver volume/profit line growth and overall brand value - Overseeing cross-functional efforts to increase speed to market and keep up with current market trends

• Oversee portfolio strategy Transform Brands including Smartfood Popcorn, SunChips, FL Simply, FL Baked, Stacy’s Pita Chips, Off the Eaten Path, Red Rock Deli and Imag!ine with $1.2Bn in revenues • Lead Brand Activation and Joint Business Planning to accelerate growth across channels (including eComm and Foodservice) and key customers (including Walmart, Kroger, Target, Costco, Dollar General and 7-Eleven) • Lead Innovation for BFY Brands delivering 3-year pipeline to satisfy our consumer needs

• Led marketing and innovation efforts across Multipacks and Macrosnacks portfolio, generating +$2Bn in revenues • Led channel strategy for small format including C-stores and Dollar for Single Serve portfolio across Salty snacks, Cookies, Crackers, Meat Snacks, Nuts and Seeds

• Led Hispanics marketing strategy, including communication, innovation and promo activation across portfolio • Developed ‘Hot & Spicy’ flavor innovation strategy across key brands (Lay's, Doritos, Cheetos and Tostitos) to drive accelerated growth with key cohort, while ensuring compliance to brand guardrails • Optimized space, assortment and merchandising strategy across regions according to market development

• Managed P&L for our cookies & crackers portfolio generating $500MM in revenues 2011 – 2015 • Led cross-functional team of +30 employees comprised of Marketing, Innovation, R&D, Finance and Supply Chain across 3 different BUs located at Frito Lay (Plano, TX), Quaker (Chicago, IL) and Gamesa-Quaker (Mexico) • Led Gamesa Sales team comprised of +90 including Director of Sales, Key Account Managers and sales reps • Executed assortment, merchandising and space strategy across channels including Large Format (Mass Merch, Grocery), Small Format (C-stores, Dollar and Drug) and Club (Sam's and Costco) • Devised GTM strategy by brand/channel, leveraging FL's DSD and Quaker's Warehouse capabilities

• Led portfolio strategy and innovation pipeline across PepsiCo’s Cookies and Crackers brands, generating $500MM in revenues • Relaunched Full Grandma's and Frito Lay Crackers portfolio including new graphic image, pricing/sizing and improved product that turnaround sales performance 2x and profit margin +30pts

• Managed Quaker brand portfolio including Oatmeal, Snacks and Pancake mixes, generating +$200MM in revenues • Led Quaker Oats regional media campaign which was executed at 8 countries across Latinamerica • Launched Quaker Cookies innovation, which doubled our business and currently are sold at +10 countries across Latinamerica and Asia

• Led Gamesa international expansion across Latinamerica by developing portfolio strategy recommendations leveraging our domestic plans