Beti Bara

Creative Director and Founder @ T&EM GmbH

About

Hi, I’m Beti and I love impossible things. I’m a multi-cultural marketing creative with an unshakeable passion for this industry.I got the opportunity to "voice" some of UK's biggest brands across FMCG, alcohol, travel, beauty, and fashion. I have a keen eye for design and UX. And masters in international marketing focusing on strategy, management, and consumer psychology. You can’t put me in a box, ‘cause I’ll just think my way out of it!As part of the next generation of creative directors, it’s my duty to destroy mediocrity. I will leverage both the scientific and artistic sides of marketing to increase the authenticity in relationships between brands and their audience. My well-rounded background allows me to bring value to any brand I work with. The future belongs to those who think.View my agency: https://www.atandemagency.com/View my live work: https://bit.ly/3Pk5HbvView my team site: https://kurgerandbing.wixsite.com/my-site

Country

Austria

City

Vienna

Industry

Marketing & Advertising

Skill

Press Releases, Microsoft Products, Social Media, Corporate Communications, Public Relations, Attention to Detail, English, Creative Work, Content Strategy, Launches, Fast-Moving Consumer Goods (FMCG), Artwork, Print Advertising, Presentations, Storyboarding, Video Production, D2C, Creative Strategy, Sales Operations, Business Development

Experience

Creative Director and Founder

T&EM GmbH

2025-10 - Present · 1 yr

Vienna, Austria

Founder and Creative Director of next-gen integrated agency T&EM, making transformation (brand management) and empathy (advertising) move as one with your brand.

Copywriter

LAW B2B

2023-12 - 2024-1 · 2 mos

Hertfordshire, England, United Kingdom

-Supporting the Head of Copy to elevate the agency’s copywriting provision -Working with designers, art directors and the creative director on numerous projects across various clients -Concept generation across German clients with German-first thinking, and English clients with English-first thinking -Writing engaging copy with a strong grasp of both English and German languages -Applying concepts across channels in a channel-native approach -Taking part in brainstorming -Keeping up to date with industry trends -Applying brands’ tone of voices across outputs -Delivering ideas and concepts in line with briefs received and their respective deadlines

Copywriter

ELVIS

2022-8 - 2023-6 · 11 mos

London, England, United Kingdom

-Worked alongside strategy and account management to concept and create CRM, lead gen, social, OOH, and radio work. -Ensured brand TOV guidelines are followed across segmented copy for different audiences. -Stayed up to date with trends and formats, hunted for proactive/reactive opportunities for the social and strategy teams. -Put together decks/presentations to articulate creative concepts. -Presented work internally and to clients. -Inspired clients to take successful creative risks. -Implemented internal and external feedback with oversight from the creative directors. Clients I've had the pleasure of working with include: Cadbury, Merlin, Birdseye, Philadelphia, BelVita, OREO, Dobbies, Honda, Milka Germany, Pepsi Germany, and LU.

Copywriter

Impero

2021-10 - 2022-7 · 10 mos

London, England, United Kingdom

-Worked alongside strategy, account management, and design to concept and create OOH, social, radio ads, and PR work. -Followed TOV and brand pillar guides to create content, content calendars, and manage social media accounts (caption copy, hashtags, grid view, uploading stories and posts). -Stayed up to date on social trends and formats, providing the creative and strategy team with ‘fresh’ insights for every brief. -Put together decks/presentations to articulate creative concepts. -Presented proactive/reactive opportunities to clients. -Implemented internal and external feedback with oversight from the creative directors and heads of strategy. Clients I've had the pleasure of working with include: Future Farm, FibreOne UK, UGG Europe, West Midlands Railways, National Express Bus, and Dr. Jart

Creative Placement

krow group

2021-5 - 2021-9 · 5 mos

London, England, United Kingdom

-Shadowed creatives to get an understanding of the copywriting role within an agency. -Conceptualised TVC scripts, coms, and social campaigns with oversight from account management and the creative directors. -Implemented internal feedback. Clients I’ve had the pleasure of working with include: Barclays, Toolstation, Fab, Mecca Bingo, DFS, BBC Radio Ulster, and Virgin Media

Education

Hult International Business School

Marketing

2024-9 - 2025-8 · 1 yr

Core Curriculum: Design Thinking, Business Insights, Financial Literacy, Consumer Behavior, Product Development, Digital Strategy, Data Visualization, Project Planning & Execution, Business Development Electives: The Future of Viral Marketing, Neuroplasticity of Behavior Change, Psychology of Pricing, Strategic Brand Management, Luxury Marketing