Bethany Buer

Oversees all program operations, planning, and strategy of the organization, including; nightly dispatch program for people experiencing homelessness to off-site shelters, housing program for 24 formerly homeless seniors, and a robust volunteer program.

Channel manager for social strategy, email production, and content development. Drove new marketing efforts as we raised for Series A funding.

Drove marketing strategy for ~25 marketing producers across 15 local campuses; ensuring that quarterly audience development, user acquisition, and revenue targets are met in each metro. Provided guidance and support for local marketing and partnerships efforts and collaborates across HQ to develop resources and tools to support the team. Lead and facilitated team collaboration to drive awareness, acquisition, and activation marketing efforts for B2C and B2B growth.

Matrix manager for the 15 local campus markets. Provide guidance and support for local marketing & partnerships efforts. Central owner of communication, support, and implementation for local marketing strategy to drive awareness, acquisition and activation on a global level. Works to creates a climate in which people want to do their best through building a feedback loop of trust, collaborative iteration, and communication.

- Account manager for seven GA markets, work with local stakeholders to create weekly email and social calendar - Drive marketing efforts with data from email marketing tests, segmentations, and content, and layout - Build and maintain leads pipeline for business through marketing strategy, campaigns, and data - Support GA's global acquisition campaigns through partner relations and asset implementation - Create custom assets including email HTML, landing pages, tracking URL's - Support creative process around campaign asset development together with our in-house design and copywriting resources (emails, landing pages, etc.) - Partner with the local market producers team to identify local marketing support needs

Assist with General Assembly's part-time, 10-week User Experience Design course. I support the lead UX instructor with classroom management, grading, and facilitate in-class UX related activities. I meet with students 1:1 guide & support as they learn the fundamental concepts and skills of UX design.

- Coded 50 - 70 emails a week using basic HTML and CSS - Proofed, scheduled, and Q/A'd emails for 14 markets and online business (80 - 100 + emails weekly) - Optimized and reported on open rate, click-through rate, and lead generation - Created custom assets including email HTML, landing pages, tracking URL's

- Developed Aleph Creatives vision, mission, and program development strategy - Lead and manage creative projects for US and South African teams - Wrote and developed youth-­focused photography curriculum - Activated international community for program needs through major fundraiser - Taught bi-weekly photography classes - Managed and mentored 10 full-time volunteers

- Provided administrative support and tools for 450+ volunteers in a global community - Managed records and data for new, current, and old volunteers - Organized large scale volunteer appreciation events & gifts - Collaborated with internal teams to provide the best support to the volunteers - Wrote and published weekly communication to volunteer teams - Project managed with creative and marketing teams - Strategized and executed volunteer work groups & trainings - Diffused high stress situations and managed needs and expectations of volunteers - Managed multiple projects at one time, great attention to detail

- Created and designed running program marketing materials - Lead and managed outreach & recruiting for client runners, program volunteers, and donors/fundraisers - Strategized & implemented fundraising strategy - Wrote and published weekly volunteer communication - Lead weekly team runs and individual client training needs - Sourced all donated goods to homeless running clients - Recruited all volunteer participants and donor relations

- Dispatched all emergency shelter locations for 200+ men and women around the Greater Seattle Area. - Managed multiple tasks/requests in high stress situations - Created positive and diplomatic solutions for homeless clients - Managed & trained groups of 20-25 evening volunteers - Implemented programing for evening volunteers and work­-groups - Updated client data and nightly records using Excel and Word - Hosted fundraising events and managed donor relations - Regulated distribution of resources to clients - Great attention to detail and organization to get clients in and out to shelter

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