Beth Read

Lead the end-to-end strategy and execution of brand marketing, managing a team of four across Organic Social, Copywriting PR, Retail, and Influencer Marketing. Oversee brand budget and performance, while driving customer acquisition and awareness through insight-led campaigns, partnerships, events, and licensed collaborations.

Owned organic social strategy and content planning, driving +100K Instagram follower growth in two months and consistently exceeding industry engagement benchmarks. Collaborated across teams to amplify brand campaigns, partnerships, and influencer activity.

Freelance roles across social media, creative project management, and interior design. Developed and executed content strategy for Monsoon’s organic social channels; managed client communications and creative workflows at Statler & Waldorf for brands including Estée Lauder, Sephora, and Penhaligon’s; and supported bespoke interior design projects at NUA x DESIGN.

Managed end-to-end organic social, including copywriting, planning, and scheduling. Created bi-weekly newsletters via Klaviyo, generating £1–2K in sales per send. Led blog content, featuring interviews with industry creatives and entrepreneurs.

Managed all organic social media activities, including copywriting, content planning, scheduling, and community engagement. Collaborated closely with MOO’s in-house creative team and Creative Content Manager to produce engaging content. Nurtured the online community by identifying and celebrating creatives, developing projects with key customers, and coordinating user-generated content to strengthen brand storytelling. Additionally, managed paid boosting strategies across social channels and regularly reported performance insights to the wider marketing team.

Managed DMC’s social media channels alongside my role at Wool and the Gang, overseeing content planning, posting, and customer engagement.

I managed all organic social activity and channels and was responsible for all copy, scheduling, community management.

I was responsible for managing the organic social channels through daily planning, posting and answering customer queries. Alongside our wider company campaigns, I created content for the social channels, emails, blog and website by knitting, crocheting and embroidering samples. I looked after the blog and regularly updated it with 'how-to' style posts as well as interviews to support campaigns. I assisted on photo shoots regularly by steaming clothes and dressing the models. I was asked to be apart of filming YouTube video tutorials for DMC. I coordinated the shoots with the influencers and videographers, and I also featured in 5 of the 'how-to' videos, teaching their online audience how to create different stitches.

- Gathered London, New York and Milan Fashion Week AW17 catwalk and street style looks, identifying the key trends - Created trend mood boards - Designed knitwear ideas through drawing and using Illustrator- Created a specification drawing and filled in measurements to be sent off - Drew illustrations for design meeting

- Created a collection of crochet samples - Draping on the stand and created toiles from designer's drawings - Maintenance of knitwear collection overview/line list: updating information on the InDesign document - Maintenance of the seasonal folder which holds collection developments - Assisting with mood boards: pinning images - Copying paper patterns for factories - Creating patterns from existing garments - Photographing all garments/vintage garments which come into studio that help the garment development process, and filing away - Making scans of stitches - Unpacking boxes from factories, steaming/hanging up garments ready for fittings - Setting up fitting area/tidy away fitting area - Assist on shoots: dress model, hang up clothes, keep area tidy

- Returning clothes and accessories which were used on shoots, back to PR companies - Keeping Fashion Cupboard tidy - Answering phones "Beth worked closely with myself during her internship, as well as assisting fashion assistants and editors at times. Whilst with me, she assisted with the running of the fashion cupboard by liaising with PR companies and ensuring samples were sent safely back to respective companies. Beth also was heavily involved in assisting editors with receiving credits and did so efficiently. Beth is polite, organized, hard working and extremely personable." Lila Roberts, Fashion Cupboard Manager

- Hand knitting - Design ideas - Making moodboards "Beth Robinson worked for me as an intern in 2016. She was an exemplary student who combined technical ability with creative talent. Equally important, she was enthusiastic and willing at all times. Beth was such a positive member of the Debbie Bliss team, and her contribution during her internship of such a high standard, that I would have been delighted to have extended her time here had she been available. I have every faith in Beth and would highly recommend her for a job." Debbie Bliss