Beth Roberts

Sr. Director of Marketing & Branding @ Idea Nuova, Inc.

About

Licensing and marketing leader with 25 years of experience shaping iconic, consumer experiences across fashion, home décor, beauty, toys, publishing, and food & beverage. Expert at turning creative vision into high-impact licensing programs, product launches, and strategic partnerships that drive growth, strengthen market presence, and build lasting consumer loyalty. Results-driven strategist and innovator, passionate about transforming ideas into experiences that resonate worldwide.

Country

United States

City

New York

Industry

Consumer Goods

Skill

Brand Licensing, Consumer Products, Brand Management, Licensing, Marketing Strategy, Product Development, Toys, Marketing Communications, Creative Direction, Strategic Partnerships, Marketing, Merchandising, Advertising, Social Media Marketing, Entertainment, Licensing Negotiations, Public Relations, New Business Development, Website Development, Brand Development

Experience

Sr. Director of Marketing & Branding

Idea Nuova, Inc.

2011-12 - Present · 14 yrs 9 mos

New York, NY

Drive and manage new business development and licensing acquisitions for clients including: Microsoft, Nintendo, Marvel, Nickelodeon, Hasbro, Mattel, Warner Brothers, Sanrio, Hearst Corporation, Major League Baseball and National Football League

Director, Marketing & Licensing

Blue Cast Denim Company

2011-9 - 2011-11 · 3 mos

New York, New Yotk

Developed and implemented Licensing & Marketing strategy for Hydraulic and Trademark H denim brands.

Senior Brand Manager

The Joester Loria Group

2000-11 - 2010-11 · 10 yrs 1 mo

Greater New York City Area

Responsible for leveraging strategic partnerships, enhancing brand visibility and maximizing revenue growth for clients including: PepsiCo, American Greetings, DaimlerChrysler, Discovery Channel, Schering Plough and Gruner + Jahr Publishing.