Beth McFadden
AVP Marketing & Communications @ Panerai
About
Seasoned marketing/communications executive with 25+ years of experience creating and executing 360° strategy across marketing, media, events, CRM, partnerships, and graphics/creative. Omnichannel storyteller who combines branding & creativity with business & operational acumen to yield results across the marketing funnel. Team player with a bias for action, who believes in service leadership, cross-functional collaboration, and building an inclusive culture with individual & shared accountability.
United States
New York
Apparel & Fashion
-
Experience
AVP Marketing & Communications
Panerai
New York, New York, United States
Responsible for strategy and execution across Marketing, Media, Events/Activations, PR, Entertainment Industry, Content, CRM, and Client Experience for all channels of luxury timepiece maison across 80+ POS in North America.
Vice President, Marketing, Events & Media
Giorgio Armani
Lead Marketing, Events, Media, and Graphic Services for Giorgio Armani, Emporio Armani, Armani Exchange, Armani Casa, Armani Privé, Armani Ristorante, etc. across all markets & channels for The Americas.
Vice President, Image Events & Media
Giorgio Armani
Lead Image Events and Media for all brands of the Giorgio Armani Corporation.
Vice President, Marketing & Events
Giorgio Armani
Lead Marketing, Events, Partnerships, CRM, etc. for Giorgio Armani, Emporio Armani, Armani Collezioni, Armani Jeans, Armani Casa, etc. for all markets and channels in North America.
Senior Director, Marketing & Events
Giorgio Armani
Director, Events & Promotions
Giorgio Armani
Manager, Events & Promotions
Giorgio Armani
Event Manager
Event Management Group
Managed accounts/clients, proposals, vendors, negotiation, budgets, and execution resulting in successful events for 50 – 4,000 attendees, including fashion shows, product launches, corporate conferences & award galas, stage productions & concerts, real estate openings, charity benefits, and social/private events. Accounts included: Giorgio Armani Corporation, Givaudan Fragrances Corporation, Motorola, Microsoft, Travelers Insurance, Morgan Stanley, American Airlines, José Cuervo, Harley Davidson, The American College of Trial Lawyers, and various philanthropic organizations.
Education
The Johns Hopkins University
Political Science and Government
Continues to interview candidates for admissions in New York City as part of the NASC.
International School of Brussels
IB & AP
Member of the ISB Alumni Council, Decade Representative, Class Representative
Beth McFadden's Contact Information
Phone
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