Abhi Bajaj

Founding Marketer @ ZenStatement

About

Let me tell you a story, one I've always loved. Story of this big piece of rock that changed history, story of the Rosetta Stone. Over two centuries ago, Napoleon’s army discovered this inscribed granite slab buried in the rubble of a annexed town in Egypt. Decades later, experts deciphered this two millenia old ancient trilingual Egyptian tablet and figured out a way to understand the ancient language of hieroglyphics. This seemingly insignificant slab of black stone unlocked the story of an entire civilization and the era which we had very little knowledge of, and of course, mummies and pyramids… because they used the other two ancient languages to revive a third one. In a way, this is how product positioning works, you have a story to tell, so does your customer, and the best results come in when you leverage both of them to figure out the best way to tell the story, highlighting the value and significance of your product and setting it apart from your competitor. If you wanna talk about the rock, or any other stories that inspire you, feel free to ping me. Until then, scroll down for some more fun read about my journey so far.

Country

India

City

Bengaluru

Industry

Computer Software

Skill

Positioning (Marketing), Brand Development, Leadership, Communication, Key Metrics, Business Reviews, Marketing Programs, Marketing Leadership, Field Marketing, Go-to-Market Strategy, Corporate Communications, Product Launch, Business-to-Business (B2B), Brand Marketing, Community Marketing, Campaigns, Demand Generation, Market Planning, Marketing Analytics, Marketing Strategy

Experience

Founding Marketer

ZenStatement

2023-10 - Present · 3 yrs

Bengaluru, Karnataka, India

Tinkering away in the bat-cave, helping build the next gizmo that will save Gotham (read finance leaders)

Author

Value SaaS Basecamp Guide: An Indian founders guide to achieve first $10K MRR

2019-8 - Present · 7 yrs 2 mos

For the next Ezio, Arno and Kenway who follow the creed, a few words to help them in their journey as Initiates

Marketing Consultant

BetaMarketers

2017-12 - Present · 8 yrs 10 mos

Bengaluru Area, India

With my very warp-drive powered Enterprise, I make my way across the SaaS ecosystem. Helping the planet-of-the-week startup as their marketing Consultant/Mentor/Advisor who are in their zero-to-ten journey, helping them to setup and grow their marketing engine, build best practices and drive business impact through them.

Mentor

Upekkha

2017-1 - Present · 9 yrs 9 mos

Bengaluru Area, India

I play Sully to the Nathan Drakes of the world, each seeking their own El Dorado. I help out as much as I can, and learn even more in the process

Head - Marketing & Demand Generation

ITILITE

2019-8 - 2023-1 · 3 yrs 6 mos

Bangalore

Traveled across the marketing & business universe of itilite is my very own TARDIS. Learnt that sometimes the best outcome for the problem at hand may not need to be the one you want, but you cannot argue with the results. Learnt the value of traveling companions, and the fact that you can never achieve what you set out to achieve without them.

Marketing and Communications Manager

Microsoft

2014-11 - 2017-12 · 3 yrs 2 mos

Bangalore, India

The Padawan learns that there is more to marketing than just brandishing the lightsaber. Learnt how to look beyond whats in-front, appreciate value of planning ahead and be in sync with all the moving parts of the business. Sometimes, the best tool for the job at hand turned out to something else but the lightsaber

Manager - Marketing Communications

Capillary Technologies

2010-11 - 2014-10 · 4 yrs

Bangalore, India

Learnt how to market a product when there is no market (SaaS had just come to existence). Much like a first year muggle-born student in Hogwarts discovered a plethora of new avenues of marketing (with no textbooks) and kept saying 'Lumos Maxima' until there was light. Learnt to appreciate the subtle nuances of each audience group and concoct something thats just for them

Senior Executive - Marketing Services

UB Group

2010-3 - 2010-11 · 9 mos

Bangalore

Short stint. Explored to behind-the-scenes world of the fabulous Page 3 events and how to build forever-aspirational brands while still keeping the real customers in focus. But not every Witcher manages to have a list of adventures as long as Geralt's

Senior PR Consultant

BrandcomPR

2009-4 - 2010-3 · 1 yr

PR Consultant

BrandcomPR

2008-5 - 2009-3 · 11 mos

Bangalore

Learnt to appreciate the art of packaging. It was never about what the client wanted to say but what the fourth estate wanted to hear. It was also about understanding the client's business at a depth so you can talk to intelligently that you get mistakes for a official spokesperson. You are the Frodo, you didn't forge the rings, but it was up to you to deliver it to Mount Doom regardless, and you cannot do it simply by staying back at the Shire and enjoying your three breakfasts