Günes Beste Erdogan

- Supported GTM creation and execution of 12 digital & Al enabled products across B2B and B2C audiences - Determined competitors, conducting market research, user research, positioning, and benchmarking to inform product roadmaps and strategic decisions - Supported sales and consulting teams with labor market analysis, helping secure major client accounts and inform strategic pitches - Delivered regular market and product insights to drive initiatives, including presentations for Capital Markets Day - Executed content creation in product marketing campaigns, products used in accounts generating over $600M in ARR - Boosted product adoption by 30% by executing a successful product marketing strategy overhaul - Designed and curated presentations and website UI to enhance product storytelling and user engagement - Produced content for our digital products including case studies, testimonials, one pagers to strengthen trust and drive adoption - Developed learning content for product education on LMS platforms, improving customer onboarding

▪ Determining competitors, conducting market research, positioning and benchmarking ▪ Researching and evaluating competitor marketing and digital content ▪ Supporting in content creation based on in-depth research analysis ▪ Supporting website UI design ▪ Providing regular insights from market research to drive initiatives within product teams ▪ Producing presentations to capture research findings to relevant stakeholders

▪ Testing all aspects of gameplay for potential bugs and crashes across various hardware platforms and devices in a detailed manner. ▪ Performing numerous tests on games including functionality, usability, consistency, content. ▪ Attempting to test game behaviour in cases unanticipated by the designers ▪ Approaching gameplay from various gamer profiles and perspectives to help fine-tune features and usability in order to give the best gaming experience to those who would play the game. ▪ Making recommendations to improve gameplay flow and enjoyment. ▪ Verifying consistency and functionality of different tasks and levels within a game. ▪ Keeping very close track of the combinations to reproduce the situation in order to make the issue and steps more accurate and clearer. ▪ Creating detailed bug and error reporting in different levels of the game. ▪ Tracking errors until resolution.

▪ Overseen hiring process, which includes coordinating job posts, reviewing resumes, interviewing applicants, and performing reference checks ▪ Active sourcing and passive sourcing of applicants on LinkedIn and other job portals ▪ Interviewed applicants about their experience, education, and skills ▪ Contacted references and performed background checks on job applicants ▪ Prepared and organized a social responsibility project ▪ Supported Human Resource Department initiatives, policies, procedures, and systems ▪ Organized events ▪ Worked on employment records and processed paperwork

I completed the following elective courses: Introduction to Psychodrama, Child Abuse and Neglect, Music Therapy, Marriage and Family Counseling, Interview Journalism, and Career Counseling. Additionally, I offered ten counseling sessions with the support of a supervisor at my university. During my studies, I created and completed several projects: a short film titled 'Extending Hands' to raise awareness about child abuse, an article for my Research Methods Class titled 'The Impact of Social Media,' and a group counseling process for addressing shyness.